Better Together: The True Value of Marketing Partnerships

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Presented by

Katrina McEwan, Co-Marketing Partnerships & Ying Zhang, Demand Generation, BrightTALK

About this talk

The concept, ‘a problem shared is a problem halved’ is not new. Yet, it has never been more compelling than in the modern marketing landscape. By enlisting marketing partners, you can create a network of organisations that provide strategic value to your business and a competitive ROI. From basking in your partner’s glow, to tapping into their audience, this webinar will use real-life examples to highlight the five key reasons you should be creating partnerships as part of your marketing activities. In addition, this webinar will outline the steps you need to go through to create irresistible propositions that your marketing partners cannot refuse.

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