Information is abundantly, overwhelmingly available. As a result, today's buyer is more empowered and harder to persuade. To cut through the noise and capture your audience's attention, you need to elevate your email strategy with messages that resonate.
Join us for this live webinar where Jon Miller (VP Marketing and Co-founder, Marketo) and DJ Waldow (Digital Marketing Evangelist, Marketo) will discuss tips and techniques to create engaging email marketing, including how to:
· Implement the latest techniques in email deliverability
· Create great email content, subject lines, and from names
· Measure and optimize engagement
· Prove marketing’s impact on revenue
Jon Miller, VP Marketing and Co-founder, Marketo
Jon leads strategy and execution for all aspects of Marketo's communications, thought leadership, and content marketing programs. Before co-founding Marketo, Jon was VP Product Marketing at Epiphany and held positions at Exchange Partners and Gemini Consulting. He is executive editor of the popular Marketo Marketing Blog, and author of the comprehensive handbooks, The Definitive Guide to Marketing Metrics and Analytics and The Definitive Guide to Marketing Automation. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue. Follow Jon on Twitter: @jonmiller.
DJ Waldow, Digital Marketing Evangelist, Marketo
DJ is Marketo's Digital Marketing Evangelist. He is also a writer, blogger, speaker, and co-author of The Rebel’s Guide to Email Marketing. He has spent more than 8 years in the email, social, and community-building world, advising clients on how to optimize their email marketing campaigns and—on occasion—break some of the “best practice” rules. Follow DJ on Twitter: @djwaldow.