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Why It's Time to Rethink the Funnel

We live in an inherently multi-touch world. Digital advertising increasingly allows us to measure every online touch point we have with our customers, leads and prospects. As a modern marketer, that's information you can use to inform your future media plans.

Join this session and learn how to make the most of your display budget by using your data to attribute successes to the right tactics, channels and actions.
Recorded Oct 23 2014 41 mins
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Presented by
Seph Zdarko, Quantcast; Kerry O'Shea Gorgone, MarketingProfs
Presentation preview: Why It's Time to Rethink the Funnel

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  • Why It's Time to Rethink the Funnel Recorded: Oct 23 2014 41 mins
    Seph Zdarko, Quantcast; Kerry O'Shea Gorgone, MarketingProfs
    We live in an inherently multi-touch world. Digital advertising increasingly allows us to measure every online touch point we have with our customers, leads and prospects. As a modern marketer, that's information you can use to inform your future media plans.

    Join this session and learn how to make the most of your display budget by using your data to attribute successes to the right tactics, channels and actions.
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    -- Real-time Bidding: the opportunity and challenge for marketers
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  • Title: Why It's Time to Rethink the Funnel
  • Live at: Oct 23 2014 6:00 pm
  • Presented by: Seph Zdarko, Quantcast; Kerry O'Shea Gorgone, MarketingProfs
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