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Ten Ways Specialist European b2b Companies Are Winning With Content

The imperative facing modern marketers is engaging the business as a whole in the practice of marketing. Businesses trade in expertise which is locked in people that are not always customer facing.

People ultimately buy people. This webinar sheds light on how to use content to build a robust customer focused marketing platform - that itself positions your experts right at the forefront.

We'll look at ten ways major European b2b businesses have successfully traded in expertise and begin to apply these principles to your business.
Recorded Aug 13 2014 49 mins
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Presented by
Rene Power, business development director BDB
Presentation preview: Ten Ways Specialist European b2b Companies Are Winning With Content

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Monthly webcasts from the home of international b2b marketing
BDB is the world's leading specialist b2b marketing communications agency working only with b2b focused companies. With 27 years' experience running global b2b marketing campaigns, our BrightTalk channel is home to expert advice and best practice in b2b marketing communications.

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  • Title: Ten Ways Specialist European b2b Companies Are Winning With Content
  • Live at: Aug 13 2014 1:00 pm
  • Presented by: Rene Power, business development director BDB
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