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Creating a buzz through others - influencer marketing in action

If you ever wondered how to design, build and implement a marketing strategy based on using influencers to access the wider market, this is it. BDB launches its BrightTalk channel with a session looking at the modern phenomenon of influence and how it is increasingly being used to shape marketing communications campaigns in many sectors around the world.
Recorded Sep 4 2014 47 mins
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Presented by
René Power, business development director, BDB
Presentation preview: Creating a buzz through others - influencer marketing in action

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Monthly webcasts from the home of international b2b marketing
BDB is the world's leading specialist b2b marketing communications agency working only with b2b focused companies. With 27 years' experience running global b2b marketing campaigns, our BrightTalk channel is home to expert advice and best practice in b2b marketing communications.

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  • Title: Creating a buzz through others - influencer marketing in action
  • Live at: Sep 4 2014 1:00 pm
  • Presented by: René Power, business development director, BDB
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