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Read all about it: Maximising B2B media relations for your business

This session led by BDB account director Jenny Mason will help you understand the role of PR within the wider marketing mix and the value that media relations can bring to your business.

Attending this webinar will:

1. Equip you with some techniques to overcome common barriers to getting the most out of media relations

2. Provide you with an action plan to help you to implement results-driven PR within your organization
Recorded Oct 16 2014 42 mins
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Presented by
Jenny Mason, account director, BDB
Presentation preview: Read all about it: Maximising B2B media relations for your business

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Monthly webcasts from the home of international b2b marketing
BDB is the world's leading specialist b2b marketing communications agency working only with b2b focused companies. With 27 years' experience running global b2b marketing campaigns, our BrightTalk channel is home to expert advice and best practice in b2b marketing communications.

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  • Title: Read all about it: Maximising B2B media relations for your business
  • Live at: Oct 16 2014 1:00 pm
  • Presented by: Jenny Mason, account director, BDB
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