Going global: 7 steps to better international B2B marketing campaigns

The latest advances in online tracking give b2b marketers access to a wealth of data that can be used to analyse the success of marketing communications campaigns. Yet in reality it is often a case of information overload, and in many cases the ready availability of digital analytics has resulted in higher expectations at board level when it comes to justifying spend on PR and other offline marketing tactics.

In this new webinar, Jenny discusses how b2b marketers should measure success on an ongoing basis as part of a culture of continuous improvement. She first looks at the theory behind evaluation and progress in the global PR industry since the Barcelona Principles were published back in 2010. She then gives practical examples as to how time-poor b2b marketers can start to implement best practice evaluation within an organisation, with a particular focus on measuring the success of integrated campaigns.

Louise and Rachael will provide tips on how to develop a great digital strategy and engaging content in an international b2b context.

Neil will be looking at tips and examples of best practice in b2b content marketing.

BDB’s head of PR Alison Owen and guest speaker Fiona Steggles will talk through how to get the most out of every contact with the media. They will cover
-How to prepare for a media interview
-How to deal with tricky questions
-How to turn every conversation with a journalist to best advantage

Account Director Zoe and guest speaker Nicky will be looking at the importance of market research in b2b

Life Sciences & Health Director Dr Catherine Butcher will guide you through the key considerations when communicating complex scientific and technical information.
She will cover the importance of:

-Getting the brief right
-Understanding your audience
-Creating credible content

BDB's Digital Project Manager will be looking into the crystal ball to preview some of the important digital tools, techniques and approaches that progressive b2b marketers should be considering as part of their 2015 marketing communciations programmes.

This session will uncover a systematic seven step approach to delivering better international b2b marketing campaigns.

This session will explore how some of the primary social media channels can be harnessed more effectively for b2b brand engagement and marketing conversion.

This session led by BDB account director Jenny Mason will help you understand the role of PR within the wider marketing mix and the value that media relations can bring to your business.

Attending this webinar will:

1. Equip you with some techniques to overcome common barriers to getting the most out of media relations

2. Provide you with an action plan to help you to implement results-driven PR within your organization

In an increasingly competitive online environment how does your business get found and stay found?

All businesses want to increase web traffic and attract new prospects, but what are the best ways to get quality visits that convert time and time again.

In this webinar we’ll look at the B2B SEO landscape to understand key trends, identify best practices to help your business get found by the right people and finish with some key take away tips to ensure you continue to get found.

Many businesses are looking to overseas markets to develop their commercial return. This places greater demands on the modern marketer in terms of going beyond English language communications. It affects websites, SEO, PPC and social media.

In this webinar we'll lay some foundations, take in some examples and and agree steps to systematically marketing better in in-country markets.

If you ever wondered how to design, build and implement a marketing strategy based on using influencers to access the wider market, this is it. BDB launches its BrightTalk channel with a session looking at the modern phenomenon of influence and how it is increasingly being used to shape marketing communications campaigns in many sectors around the world.

The imperative facing modern marketers is engaging the business as a whole in the practice of marketing. Businesses trade in expertise which is locked in people that are not always customer facing.

People ultimately buy people. This webinar sheds light on how to use content to build a robust customer focused marketing platform - that itself positions your experts right at the forefront.

We'll look at ten ways major European b2b businesses have successfully traded in expertise and begin to apply these principles to your business.