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Turn your science into marketing

Life Sciences & Health Director Dr Catherine Butcher will guide you through the key considerations when communicating complex scientific and technical information.
She will cover the importance of:

-Getting the brief right
-Understanding your audience
-Creating credible content
Recorded Jan 29 2015 55 mins
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Presented by
Dr Catherine Butcher, Life Sciences & Health Director, BDB
Presentation preview: Turn your science into marketing

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Monthly webcasts from the home of international b2b marketing
BDB is the world's leading specialist b2b marketing communications agency working only with b2b focused companies. With 27 years' experience running global b2b marketing campaigns, our BrightTalk channel is home to expert advice and best practice in b2b marketing communications.

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  • Title: Turn your science into marketing
  • Live at: Jan 29 2015 10:00 am
  • Presented by: Dr Catherine Butcher, Life Sciences & Health Director, BDB
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