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Giving trade media interviews – tips, tricks and examples

BDB’s head of PR Alison Owen and guest speaker Fiona Steggles will talk through how to get the most out of every contact with the media. They will cover
-How to prepare for a media interview
-How to deal with tricky questions
-How to turn every conversation with a journalist to best advantage
Recorded Mar 26 2015 47 mins
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Presented by
Alison Owen, Head of PR at BDB and Fiona Steggles former BBC journalist
Presentation preview: Giving trade media interviews – tips, tricks and examples

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Monthly webcasts from the home of international b2b marketing
BDB is the world's leading specialist b2b marketing communications agency working only with b2b focused companies. With 27 years' experience running global b2b marketing campaigns, our BrightTalk channel is home to expert advice and best practice in b2b marketing communications.

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  • Title: Giving trade media interviews – tips, tricks and examples
  • Live at: Mar 26 2015 2:00 pm
  • Presented by: Alison Owen, Head of PR at BDB and Fiona Steggles former BBC journalist
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