How to write a compelling b2b press release

Presented by

Helen Green

About this talk

Helen Green, Account Director at BDB, will be giving her top tips on how to write a compelling b2b press release and how you can increase the impact and maximise the coverage of your news by following some straightforward steps.

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BDB is the world's leading specialist b2b marketing communications agency working only with b2b focused companies. With 27 years' experience running global b2b marketing campaigns, our BrightTalk channel is home to expert advice and best practice in b2b marketing communications.