Name: How Avon Fire and Rescue put 5G into practice for public safety in EMEA
Start: 2025-03-25T11:00:00Z
End: 2025-03-25T11:00:11.000Z
Location: BrightTALK

Ericsson’s high-performing, programmable networks provide connectivity for billions of people every day. For nearly 150 years, we’ve been pioneers in creating technology for communication. We offer mobile communication and connectivity solutions for service providers and enterprises. Together with our customers and partners, we make the digital world of tomorrow a reality. www.ericsson.com

Public safety, including the emergency services and blue light sectors, is facing a defining challenge: how to stay relevant when technology evolves faster than ever. From Japan to the U.K. to Australia, and beyond, agencies are adopting advanced technologies that transform response, resilience, and readiness.   

In this global briefing, discover how forward-thinking peers are preparing today for the challenges of tomorrow, and learn what it takes to stay ahead in 2026 and beyond. 

Join us to explore: 
- AI and real-time intelligence: From predictive analytics to crime centers, see how agencies are turning data into faster, smarter decisions. 
- Connected and autonomous tech: Explore drones, smart infrastructure, and satellite IoT reshaping emergency response worldwide. 
- Next-gen networks: Learn why 5G, MEC, and SD-WAN are becoming the backbone of public safety communications.  

Equipped with insights, tools, and networks to lead the future, your agency sets the standard for public safety in 2026 and beyond. Save your seat and be part of the action.

The Top 5 Global Public Safety Trends for 2026

In today’s fast-evolving retail landscape, seamless connectivity and operational resilience are essential for success. Join us for an exclusive webinar exploring how 5G Network Slicing is transforming retail by providing dedicated, high-performance connectivity tailored to business needs. 

Discover how 5G-powered network slicing enables: 
- Uninterrupted, high-speed connectivity for seamless transactions, digital payments, and cloud-based operations. 
- Stronger operational resilience with prioritized traffic and failover capabilities, ensuring business continuity even during peak demand or network disruptions. 
- Scalability and flexibility to support emerging retail technologies, from AI-driven customer experiences to real-time inventory management. 

Our experts will dive into real-world retail use cases and demonstrate how 5G Network Slicing empowers retailers to stay competitive, agile, and always connected. Don't miss this opportunity to learn how to future-proof your business with cutting-edge 5G technology!

5G Network Slicing: Boosting Retail Connectivity and Operational Resilience

In today’s rapidly evolving emergency landscape, first responders need more than just reliable tools—they need cutting-edge technology that works wherever duty calls. 

Join experts from Ericsson, PMC and Woodland Park as they discuss their connectivity case study and explore how 5G and secure networks are transforming public safety operations.  
 
In this session, we’ll cover:  
- How to keep teams connected in vehicles and in the field using cellular technologies  
- Advancements in 5G and the role of zero trust networks in protecting sensitive communications  
- Future-proofing with AI and computer vision to improve situational awareness and response times

Staying Connected when It Matters Most: Smarter, Safer Tech for First Responders

5G is here, but are you getting everything out of it? With Ericsson NetCloud Manager, you can supercharge your Wireless WAN by cutting through complexity, locking down security, and putting powerful AI-driven insights at your fingertips. You already rely on NetCloud for connectivity management — now it’s time to make it smarter, faster, and more resilient. 

In this webinar, you’ll see how to fine-tune your NetCloud setup to maximize agility and performance. From streamlining account structures to unleashing AI-powered monitoring, you’ll learn how to get more out of the platform you already use, right now. 

Join the Ericsson enterprise wireless solutions team to discover how to: 
- Simplify account and organization structures for easier management. 
- Strengthen security with custom roles, permissions, and SSO. 
- Unlock cellular-optimized analytics and AI monitoring for proactive troubleshooting and performance gains. 

Don’t just keep up with 5G, get ahead and confidently scale your Wireless WAN for branches, vehicles, and IoT! Register today to put NetCloud Manager to work for you.

How to get more from your Ericsson NetCloud Manager today

In today’s retail and restaurant markets, waiting to adopt AI and 5G is like leaving carts at the register: costly and avoidable.   

Join us for a high-impact session with experts from Ericsson and Juniper to see how next-generation networking and intelligent automation are already transforming leading retail and restaurant brands, driving speed, personalization, and resilience at scale.  

What you’ll take away:  
* Why 5G matters now: Unlock ultra-fast, reliable connectivity to enable seamless in-store experiences.   
* AI in action: Automate operations and tailor engagement with real-world use cases that are delivering results today.  
* Avoid common pitfalls: Learn the top challenges retailers face when adopting AI and how 5G helps solve them  
* Proof it works: See how retailers boosted performance with the integrated Juniper-Ericsson solution  

Don’t miss this opportunity to turn innovation into impact.

Powering Retail Innovation with AI and 5G

In the interview “AI-Native Networks – From Predictive to Agentic AI in Enterprise Operations,” Archana Khetan, SVP, Product Management and Technical Marketing at Ericsson Enterprise Wireless Solutions, explores how enterprise networking is evolving under the influence of advanced AI capabilities.  

Key points covered: 
- AI’s strategic importance: Around 84% of business leaders view AI as critical to organizational success within the next few years. 
- Evolution of AI in networking: The conversation follows the evolution from predictive AI to generative AI to agentic AI systems that can act autonomously, reason, and adapt. 
- Ericsson’s vision and roadmap: How the Ericsson NetCloud platform is becoming “AI-native,” embedding AI throughout operations rather than as an afterthought. 
- Virtual assistant “ANA”: A central element of the Ericsson NetCloud AI approach, enabling more natural interaction, inference, and decision-making across networking tasks. 
- Challenges and opportunities: Integration with legacy systems, ensuring trust, handling multivendor environments, and scaling from pilot to production.

AI-Native Networks – From Predictive to Agentic AI in Enterprise Operations

Join us for an inside look at how Surrey Search and Rescue is transforming life-saving operations in the field. Go behind the scenes of challenging woodland operations around Guildford, Surrey, and discover how advanced, resilient connectivity is enabling faster, more coordinated responses in remote and rugged environments.  

What you will learn:  

- How SARNET and Ericsson accelerate search and rescue. Mission-critical solutions deliver seamless connectivity in the field to improve speed, coordination, and outcomes during life-saving missions.   

- How real-time intelligence drives results. Live drone streaming, intelligent mapping, and instant access to data give search teams the situational awareness they need to act faster and more effectively. 

- Connectivity strategies for remote teams. Practical insights on applying resilient mobile and IoT connectivity to enhance operations for remote businesses, field organizations, and nonprofit responders alike.   

Don't miss this opportunity to see technology and teamwork in action, empowering teams to save lives faster and smarter.   

Register now to discover what advanced connectivity can unlock for your mission!

From lost to located: Surrey Search and Rescue’s hybrid network in action

How are you defining and evolving your company's "branches?" What network architecture options are available and how are you preparing to design the branch of the future? 

Join Camille Campbell, director of product marketing at Ericsson, and special guest Roy Chua, principal analyst and founder of AvidThink, for an exclusive look into the fixed sites of the future and how you can take advantage of what’s coming. These experts in enterprise networking and edge innovation will offer strategic and actionable insight into the trajectory of wireless networking and cybersecurity for fixed sites. 

You’re already ahead of the curve –– now you can set the pace. This event will help you: 
- Gain a better understanding of how a multi-WAN approach provides redundancy and resiliency for your network 
- Improve your end-customers’ experience leveraging easy-to-use technology that connects and protects 
- Secure your critical assets with zero trust and efficiently accommodate IoT expansion 
- Understand how Ericsson’s convergence of AI, security, and wireless enhances operations

Master Class: Designing the Branch of the Future

Join us for an insightful webinar that dives deep into the connectivity solution implemented by the AA, the UK's leading roadside assistance provider.   

We'll explore the challenges faced by AA’s roadside technicians, the bespoke solutions developed, and the impressive outcomes achieved. Whether you're in fleet management, technology deployment, or operational strategy, this case study will provide actionable takeaways to elevate your own operations.  

Key Topics:  
- The AA's connectivity challenges and strategic needs and how the Ericsson Cradlepoint solution helped 
- Implementation strategy and overcoming logistical hurdles  
- Measurable benefits and future expansion plans  

Who Should Attend: Fleet managers, technology strategists, operations leaders, and anyone interested in cutting-edge connectivity solutions.

Innovating Roadside Connectivity: A Case Study with The AA and Ericsson Cradlepoint

Join us for a live tech talk with Sunswift Racing Team Principal Richard Hopkins - inside their race car - as the team gears up for the 2025 World Solar Challenge! 

Discover how hybrid networks and link bonding enable seamless connectivity to optimise performance, reliability, and strategy as UNSW Sunswift Racing tackles the challenging Outback terrain of the 2025 World Solar Challenge. Learn how Australian organisations can leverage these advanced networking solutions to overcome complex communication challenges, with practical insights for enhancing business innovation and connectivity today. 

Whether you're a tech leader seeking nonstop connectivity, want to know more about Link Bonding or a racing fan - this session reveals how connectivity is transforming the game. 

This session is a must attend for: 
- Emergency services agencies and organisations with fleet vehicles with multiple WAN for vehicle connectivity requirements (eg. Vehicle-as-a-Node) 
- Organisations with multiple WANs (eg. Fixed NBN + 5G + Satellite) 

- Organisations in remote areas requiring stable, consistent and enhanced internet bandwidth

UNSW Sunswift Racing: Driving the 2025 World Solar Challenge with Hybrid Networks & Link Bonding

Enterprise networks are facing a defining moment. With 5G adoption accelerating and cyber threats evolving faster than ever, yesterday’s security models are already falling short, leaving business continuity, user trust, and your reputation at stake. SASE isn’t just another acronym; it’s the backbone of a modern, secure, and high-performing network. But most IT infrastructures aren’t built for what’s coming. 


In this expert-led webinar, you’ll hear from Howard Holton at GigaOm Research, and Camille Campbell, Director of Product Marketing at Ericsson Enterprise Wireless Solutions, as they unpack the urgency and the upside of aligning your infrastructure with a cellular-first, SASE-enabled future.  


Key topics include: 
- How SASE is redefining enterprise security and connectivity, with revelations from GigaOm’s Radar Report 
- Why a cellular-first strategy isn’t just smart, it’s essential for hybrid networks today and for 5G Standalone (SA) networks tomorrow 
- Real-world enterprise success stories where 5G and SASE came together to deliver speed, security, and agility at scale 

Whether you're building a hybrid WAN, deploying edge devices, or modernizing your SD-WAN strategy, this session will equip you with the insights and urgency to act.

Is Your Network Ready for 5G and SASE? Strategies for Modern IT Leaders

In 2025, Australian enterprises face unprecedented challenges. Rapid advancements in AI and automation, evolving workforce expectations, and expanding digital services have transformed connectivity from a basic utility into a critical strategic enabler. 
 
To shed light on how businesses are navigating this landscape, Ericsson surveyed IT and technology leaders across Australia’s key industries, from financial services and retail to utilities and transport. The results offer compelling insights and a call to action. 
 
AI and automation are projected to contribute over $600 billion to Australia’s GDP by 2030. Yet only 34% of enterprises feel confident their network infrastructure will support innovation in the next 12 months. Meanwhile, 48% identify high costs as the primary obstacle to adoption of 5G. 

Join us for an in-depth discussion of the 2025 Australian State of Enterprise Connectivity Report, where we’ll explore: 

- Why 49% of businesses have already embraced 5G to enhance reliability, security, and customer experience 
- How wireless WAN and hybrid connectivity are bridging regional divides, minimizing downtime, and advancing sustainability 
- The strategic steps leaders must take today to close the readiness gap and future-proof their digital transformation 
 
This session offers a unique opportunity to benchmark your organisation against national trends and discover how leading Australian enterprises are building networks that are agile, scalable, and ready for what’s next.

Australia’s Connectivity Reality, Revealed: Insights from The State of Enterprise Connectivity Report

In 2025, business leaders are navigating uncharted waters. Economic instability, workforce decentralization, and rising digital demands have made one thing painfully clear: unreliable connectivity isn’t just frustrating, it’s a direct threat to productivity, customer trust, and bottom-line performance. 

In response, IT and business leaders must build a network infrastructure that’s not only functional, but fast, resilient, and future-ready. 

To understand how enterprises are responding, Ericsson surveyed IT and technology decision-makers across North America. The results are eye-opening, shedding light on the evolving demands of enterprise infrastructure, and underscoring the growing role of 5G as a strategic enabler for the future. 

Join us as we unpack key findings from the Ericsson 2025 State of Enterprise Connectivity Report, specifically for North America, and explore what they reveal about your organization’s readiness for a world where connectivity is no longer optional, it’s everything.

The State of Connectivity in North America: What We Uncovered and What It Means for Your Business

In high-stakes moments, AI-powered computer vision provides real-time information that can make or break emergency response. Computer vision for public safety enables first responders to make faster, smarter, and safer decisions by leveraging edge AI to quickly turn incoming data into useful insights.

Join us for an Ericsson Fireside Chat to explore how edge AI, 5G, and secure networking combine to revolutionize public safety operations. We’ll highlight how Ericsson solutions, including NetCloud SASE and zero trust frameworks, support faster response times, improved situational awareness, and enhanced data security.
 
You’ll leave this session with key insights into:

* Real-time situational awareness: How computer vision delivers instant insights to inform critical decisions on the ground.
* Smarter resource deployment: Ways to analyze patterns and predict risks, improving operational efficiency.
* Robust network security: How NetCloud SASE and zero trust ensure secure, reliable access to the data your teams depend on.
* Proven use cases: Real-world examples of enhanced safety outcomes and improved workflows.

Be part of the next generation of public safety. Register now to learn how AI advancements in public safety can empower your teams and transform your response.

The Future of Public Safety: Empowering First Responders with Computer Vision

Is 5G really making a difference for fixed site connectivity? We have the answer. Join experts from Ericsson for an in-depth exploration of how advanced 5G technology, intelligent failover systems, and seamless SASE integration are driving the next iteration of wireless WAN.

In this 45-minute webinar, you’ll learn:

· The revolutionary capabilities of next-gen 5G wireless connectivity
· How intelligent failover ensures unmatched reliability for critical applications
· The role of SASE in providing unified security at the network edge
· Real-world examples of AI-driven network intelligence optimizing performance
· The impact of wireless WAN solutions on driving business innovation

And more!

Unlocking Enterprise Potential: The New Era of 5G Wireless WAN for Sites

AI is revolutionizing IT management of network connectivity and security. Are you ready to harness it for your enterprise? In this exclusive, prerecorded roundtable, Donna Johnson and Lisa Guess, two leading voices in enterprise wireless, discuss the biggest challenges and opportunities AI brings to networking.    

In this session you will learn how AI solutions can:   
*Automate routine tasks 
*Secure sensitive data  
*Streamline network operations 
*Be integrated into IT infrastructure, freeing up more time to innovate

The AI Advantage: Redefining IT Security and Network Performance

Join us for an insightful webinar featuring Avon Fire and Rescue's journey to enhanced connectivity with Ericsson's 5G solutions. This session will delve into the impact of cellular networking on emergency services in the UK, providing key takeaways for industry professionals.  

What you will learn: 
*How Avon Fire and Rescue overcame communication challenges with the integration of 5G technology 
*The role of wireless networking in improving operational efficiency and response capabilities 
*Trends in emergency services technology and practical advice for adopting new innovations

How Avon Fire and Rescue put 5G into practice for public safety in EMEA

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How Avon Fire and Rescue put 5G into practice for public safety in EMEA

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About this talk

Ericsson Enterprise Wireless (Cradlepoint)