Gateway to Gamification: Using Pokemon Go to Connect with Bank Customers

Presented by

Suzan Szollar, Solution Manager at NCR/Digital Insight

About this talk

No doubt, you’ve heard about the mobile app that’s taken the world by storm. Within a week of going live in the US, Pokémon Go reached 26 million daily active users, approximately 60 percent of which were Millennials. Businesses across the country have taken notice and many have begun exploring ways to take advantage of this trend, such as leveraging proximity to Pokéstops and generating Pokémon-themed marketing content and campaigns. Suzan Szollar and a panel of some of our adventurous Digital Insight financial institution clients will discuss what they’ve tried, and what business goals may be supported by participating in augmented and virtual reality mobile gaming. They’ll also share our recommended approach to stepping into this space, and what’s on the horizon for Pokémon Go.

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NCR Financial Services brings the omni-channel world to life. Allowing you to seamlessly connect banking physical and digital channels for higher efficiency, security and growth — with more personalized experiences for your customers.