Games People Play - Loyalty Rewards Pilot - Surprising Results

Presented by

Suzan Zollar - NCR, Danielle Juarez – SAFE, Jorge Saenz – MCEFCU Digital Banking Director

About this talk

Day to day banking is pretty boring. But it doesn’t have to be! A little fun can make a big difference. Loyalty Rewards - 70% of consumers modify their spending behavior for loyalty rewards programs, can we influence other behavior? Our hypothesis was that turning transactional interactions into engaging experiences would increase banking activity and ROI. Using design for delight methodology, we developed a multi-experience platform in mobile banking and launched a Pilot with Montgomery County Federal Credit Union and SAFE Credit Union. Find out what we learned and the surprising results. Join us for a free, one-hour webinar in which Suzan Szollar, Senior Product Manager from DI Labs will be joined by Digital Insight financial institutions MCEFCU and SAFE CU to talk about the Pilot experience and results.

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (88)
Subscribers (8667)
NCR Financial Services brings the omni-channel world to life. Allowing you to seamlessly connect banking physical and digital channels for higher efficiency, security and growth — with more personalized experiences for your customers.