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Next Generation Content Marketing - Do you have what it takes?

The job description of a content marketer has evolved dramatically over the last few years. Having initially morphed from a creative function into a publisher/distributor role, we are now entering the era of the next generation content marketer - not only capable of creating and distributing compelling content, but also with technical, operational and analytical acumen to develop, refine and measure campaigns.

In this live video panel, experts will discuss what it takes to be a leading content marketer in 2015. From buyer journeys and personas to usage management, format innovation and analytics, this video will discuss the role and responsibilities of a next generation content marketer.
Recorded Mar 18 2015 61 mins
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Presented by
Moderator: Lindley Gooden, plus BrightTALK, Eventbrite and Ledger Bennett
Presentation preview: Next Generation Content Marketing - Do you have what it takes?

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Helping B2B brands attract, engage and nurture prospects
ATTRACT more of the leads you want with premium content. Reach out and ENGAGE with your audience with compelling eye-catching content. NURTURE leads through automated programmes and pass warmer leads to sales.

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  • Title: Next Generation Content Marketing - Do you have what it takes?
  • Live at: Mar 18 2015 12:30 pm
  • Presented by: Moderator: Lindley Gooden, plus BrightTALK, Eventbrite and Ledger Bennett
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