Launching a successful marketing strategy using Salesforce.com

Presented by

Mark Donkin, Managing Director and Adam Dore, Senior Functional Consultant

About this talk

Marketing automation must meet your business objectives in order to see ROI. In this webinar, we look at the importance of the customer journey, content planning and automation across the funnel and how visibility and insights on these elements in Salesforce can allow you to make continuous improvements on your marketing efforts.   We will cover areas such as:   - Understanding where you are today using situation analysis - Defining and prioritising your objectives for marketing automation - How to develop a strategic roadmap for marketing automation implementation and adoption - The key tactics to consider when delivering a marketing strategy for Salesforce - How to define the actions needed to deliver your marketing automation strategy  - How to use reports and dashboards to keep control and measure success 

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