How to Use Customer Data to Create Customer Loyalty

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Presented by

Rowan Trollope (CEO, Five9), Rob Tarkoff (EVP, Advertising and Customer Experience, Oracle), Genefa Murphy (CMO, Five9)

About this talk

According to Gartner, 72% of CX leaders report that their organizations still do not fully understand what drives their customers’ behaviors and attitudes, despite their access to data. Additionally, 80% of companies’ data goes unused. A divide between your customer data and your contact center can create chaos for your customer experience (and your agents). Customers expect a personalized and seamless interaction with your company, and when used effectively, customer data can help your organization provide exceptional customer experiences that increase loyalty. Join Five9 CEO, Rowan Trollope, and Executive Vice President, Advertising and Customer Experience of Oracle, Rob Tarkoff, in this live fireside chat moderated by Five9 CMO, Genefa Murphy, as they explore this critical link between customer data and creating exceptional customer experiences. Join this webinar to learn: How to identify and collect relevant customer data Common mistakes companies make when leveraging customer data What the ideal customer experience looks like when companies utilize relevant customer data

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Five9 is an industry-leading provider of cloud contact center solutions, bringing the power of cloud innovation to more than 2,500 customers worldwide and facilitating billions of call minutes annually. The Five9 Intelligent Cloud Contact Center provides digital engagement, analytics, workflow automation, workforce optimization, and practical AI to create more human customer experiences, to engage and empower agents, and deliver tangible business results. Designed to be reliable, secure, compliant, and scalable, the Five9 platform helps contact centers increase productivity, be agile, boost revenue, and create customer trust and loyalty.