Couples Therapy: Combating Sales-Marketing Misalignment to Maximize Conversions

Presented by

Gordon Jen, Enterprise Sales Development Manager, EverString; Leticia Rodriguez, Marketing Programs Manager, EverString

About this talk

Sales: Where’s the GOOD leads and accounts? Marketing: You haven’t followed up on anything we have sent over! Like two bickering spouses, it seems like marketing and sales just can’t get along and it seems like the only way to drive peace is filling your funnel with high quality top of funnel leads and accounts. But this might be a little easier said than done. This session will cover how to identify and tackle sales and marketing misalignment, and how to maintain a relationship that enables both teams to work together to increase pipeline, as well as: •How to spot the symptoms of misalignment; •Tactics for becoming an aligned revenue team: •How to structure outreach for top-of-the-funnel success; and •Increasing efficiencies of sales and marketing by putting time and money towards the most likely to convert prospects.

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