BrightTALK Platform Training Webinar

Where are your target customers going, and how are they spending their time and, more importantly, their dollars? Location data and intelligence – not just on how consumers are interacting with your brand but also with your competitors – is key to crafting a killer consumer experience and reaching them when and where their hearts and minds (and wallets) are ready to be captured.

From foot traffic patterns and location visits to frequency analysis, custom venue visit analysis offers powerful, actionable insights to companies looking for a competitive edge in a crowded field. Learn how to capture new customer interest, keep older customers coming back, and boost your market share when you join this VB Live event!

Register for free now!

During this webinar you’ll learn how to:
* Boost engagement with location-based consumer insights and competitive intelligence
* Gain insight into the behavioral patterns of customers and prospects
* Apply the best use of location data for your business

Speakers:
* David Bairstow, SVP Product Management, Skyhook
* Sheryl Jacobson, Principal Consulting Strategy and Analytics, Deloitte Consulting LLP
* Stewart Rogers, Analyst at Large, VentureBeat (Moderator)

Sponsored by Skyhook

Let’s push past the hype and the BS and look at the facts: Artificial intelligence has evolved to the point where any sales organization that leverages AI will see measurable improvements in customer engagement, LTV, and overall sales.

AI can take on the simplest tasks, like automation of admin work such as activity logging, flagging high-priority emails, and managing contacts in your CRM. It can swiftly and accurately sift through leads, deals, and accounts to identify what’s actually worth your time, and dynamically identify which leads are ready to convert. It’ll help you ditch the sandbagging with accurate quarterly forecasting — and more.

To learn more about how to sell smarter, harder, and more with AI, how to seamlessly integrate the technology into your organization, and to learn of real-world results from leading brands, don’t miss this VB Live event!

Register now for free!

Attend this webinar and learn:
* AI fact versus fiction when it comes to sales
* How to build a data- and AI-friendly sales organization
* How leading brands build real results and how they do it
* Which AI tools actually bring results and which are still in development
* What's next for AI and sales?

Speakers:
* Rick Winslow, VP, Head of Digital Innovation & Transformation, Capital One Commercial Banking
* Jenny Lin, Data Scientist, Yelp
* Ksenia Kouchnirenko, Head of Business Systems, SurveyMonkey
* Marlene Jia, COO & CoFounder, TopBots
* Rachael Brownell, Moderator, VentureBeat

Sponsored by Drift

The most accessible way to leverage the explosion in artificial intelligence is chatbots. Big brands like Western Union have implemented them to streamline customer service and increase positive engagement. The Booking.com chatbot resolves half of the company's thousands of daily customer support questions in five minutes or less.

Chatbots are changing the way companies and customers interact, as consumers grow more and more comfortable with messaging -- look at the two billion-plus conversations consumers have with companies via Facebook messenger every month.

Find out how to create a powerful, engaging human-to-AI agent experience that customers expect -- as well as implement the seamless handoff to a human customer service agent when the issue turns out to be complex, with this VB Live event. You’ll dive right into the chatbot phenomenon, and leave with actionable ideas on implementing AI-powered customer support.

Attend this webinar to learn:
* The real truth about AI and customer service
* How big brands are using AI and chatbots to resolve customer issues more quickly and effectively
* How bots and humans can work together to optimize customer support
* How to assess whether your organization is bot-ready

Speakers:
* Stanley Yung, Chief Customer Experience Officer, Western Union
* Jaime Gilliam-Swartz, Senior Director, Voice of the Customer and Shared Services, Lyft
* Jessica Groopman, Industry Analyst & Founding Partner, Kaleido Insights
* Rachael Brownell, Moderator, VentureBeat

Sponsored by Chatkit

The way we attract, develop and retain top talent today is far more strategic than ever before. Why evaluating sales people for your team, you must look beyond the skills on paper and understand how they fit into the big picture – today and in the future. This program will give tips for building the candidate pipeline in a large scale strategic way and engaging sales teams to align with your business with every sale.

Fred Diamond and John Asher discuss latest updates on the explosion of neuroscience studies on human communications and decision making.  All of these research and study results have a direct application to sales.
Attendees will have specific implementable action items that will make an immediate impact on their closing rates.

Customer Success is not the same as Customer Service or CX. Customer Success is about getting ROI and value for your customers, at every touch point with your organization. It's a tall order, but leading companies are committed to customer obsession. Learn more about Customer Success from the CEO of Totango in this panel discussion moderated by Deb Calvert and with innovative ideas from Sales Expert Tim Hurson. You'll see post-sale processes and customer relationships in a whole new way!

ConnectAndSell applies three principles to align customer success and sales:
- Our customer success managers are all former sales reps.
- Customer success managers lead our product test drives.
- We are our own customer: our customer success team owns our sales team’s successful use of our own product.

Everyone wants to improve Sales Productivity or "Revenue Per Rep." It's often a struggle, because the way we approach training and enabling reps is ineffective and doesn't support behavior change. In this webinar, Mike Kunkle will share how a new systems approach to Sales Enablement will radically improve your results.

Sales Enablement, Sales, Marketing, Sales Productivity

Inbound marketing works, inbound sales works…but independently they can only go so far. Learn how to plan an inbound strategy that keeps your sales & marketing teams on the same page, working towards the same objectives, and most importantly setting them both up for success.

LinkedIn is a powerful and underutilized tool for sales professionals.
In this webinar you will learn how to:
- Convert your profile from a resume to a resource
- Leverage LinkedIn to get warm introductions
- Find, share and engage on relevant content to be seen as a thought leader

The B2B market is shifting, and your approach to growing pipeline with sales development needs to shift along with it. Industry experts agree that playbooks from early 2010s won't cut it today.  Laurie Page, Managing Partner for the Bridge Group, will cover the top four strategic sales development trends happening today and how to leverage them for success.

Join us for this session to gain higher growth in 2018 and beyond!


Sales Development, Sales, ABM, Marketing, Sales Trends, Customers

Welcome to The Sales Experts Channel! We are a community of sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.


Sales, Marketing, Sales Managers, Sales Strategy, Customers, Business Growth, Sales Teams

Please join Ron Parshad, Director of Global Sales Development and Cameron Bernard, Senior Marketing Manager as they discuss how to improve Sales and Marketing Alignment

After working in the entertainment industry for over 13 years as a former American Idol contestant, he is now an inspirational speaker. He has used outbound marketing strategies in order to earn speaking opportunities to proactively grow his speaking business.

Although the benefits for inbound marketing strategies are well-documented, it is difficult to implement without an established brand for your company. This is where outbound marketing strategies can help you start the first conversations to build relationships with potential clients. Finding the right niche for a new business can require significant amount of trial and error. Therefore, reaching out to more prospects to generate leads is a sound strategy. Also, outbound marketing is necessary to build rapport with new decision makers. However, in order to be successful with outbound marketing, it is critical to have the right sales cadence and the right amount of human touch.

Being the best at what you do, doesn’t guarantee success anymore, innovators can enter a market and turn it on its head. We will explore where the ideas for the disruption come from and how you can disrupt through great questions. It’s better to be the disrupter than the disrupted.

Ever wonder why someone isn’t buying from you even though you know they need what you have? The answer lies in understanding their motivation and personality types. In this presentation, you will discover how to determine what drives your buyers decision-making so you can make more sales, faster.

As we've brought DocSend to market, we've experimented continually with every stage in the sales process to improve our productivity. In this webinar we'll share what we've learned, with the goal of providing actionable tactics and strategies you can use immediately to optimize your sales process.

New in 2017! Wondering what all the fuss is about? Tune in to find out what these 64 sales trainers, authors, researchers and thought leaders have been up to in creating The Sales Experts Channel. Deb Calvert will explain the community mission, introduce you to the Sales Experts, and preview upcoming content. Bonus materials and giveaways for all who subscribe to the Channel by the end of this live webinar!

An overview of BrightTALK and its platform.