Data-Driven Approaches & GTM Factors: Building a Demand Gen Platform
Rosa Seo, Director, Demand Management NA Services, SAP
About this talk
Often times, B2B organizations scale and grow through hiring star account executives. However, the dependency on account executives leaves the organization vulnerable to ups and downs of individual sales performances, as well as to losing the skills and capabilities in case they leave the company. In order to minimize the negative impact, it is important to build a institutional machine to support demand generation and deal execution. Join this session to learn data-driven approaches and GTM factors to consider when building a platform to generate institutional sales momentum.