Mastering the New De Facto

Presented by

Norman Wilkinson, International Partner Development at Braincreators

About this talk

The advent of COVID-19 globally and the enforced restrictions in social interaction has irrevocably changed how businesses must interact in the vital economic process of buying and selling. This has by necessity become a virtual process dependent on technology. The question is ‘How do we thrive in this new world and how do we Master the New De Facto?’ According to recent surveys, buyers prefer digital interaction with sellers and the adoption rate has jumped significantly, yet in their opinions of sales effectiveness in the virtual marketplace, sellers are not significantly impacting purchasing decisions due to their lack of preparedness or inability to manage the technology properly. It seems that even experienced sellers can forget the basic sales 101s in the confusion to manage the new media and modus operandi. With a little education, self-organisation and adoption of new tools, this can change. In this short webcast, you will learn: How to embrace the change and become proficient with the technology How to build your own credibility in the social arena How to leverage your company’s investment in tools to help you How to prepare and become more effective in virtual selling How to engage your customers both during a virtual meeting and afterwards
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