Keynote: Enablement Fueled by Insights Powers GTM Alignment

Presented by

Barry Vasudevan, Vice President, Principal Analyst, Forrester

About this talk

It may seem obvious that alignment to customers and prospects is critical to your company’s GTM performance. But enabling the buying teams that deliver revenue requires that you’re able to keep your GTM teams continuously aligned on customer needs. This session featuring Forrester VP & Principal Analyst Barry Vasudevan explores how Product/Portfolio Marketing can enable customer-facing players with the insights they require to maximize your revenue opportunity as a company. Tune in to learn: • How to identify the needs and preferences of your buyers and customers • What processes, actions and assets are necessary to align your Go-to-Market team to the customer • A new framework for shared insights and knowledge enablement across the GTM team • Why 98% of organizations that exceed revenue goals enable ALL buyer- and customer-facing roles

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