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The Future of Branded Content - Vox Pops

At the BCMA's launch of the Best of Branded Content Marketing (BOBCM) eBook we asked industry experts to give us their thoughts on the future direction of branded content over the next five years. It was a great event, well attended and our host at DigitasLBi were amazing.
Recorded Mar 31 2014 12 mins
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Presentation preview: The Future of Branded Content - Vox Pops

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  • BOBCM Expert Examples Recorded: Jan 22 2015 4 mins
    Various
    Our BOBCM website includes lots of case studies, interviews and comments from leading industry experts, please see www.bobcm.net

    We are compiling a new report based on feedback we've had as part of the latest interview series with branded entertainment and content award jury presidents and Grand Prix winners.

    We are asking industry experts to recommend an example of branded content that they think helps define what branded content is and how it is different from advertising. You can see some of the examples that have been submitted in our latest video.

    The reel includes the following brands in order of appearance:-

    1. British Airways India: Go further to get closer
    2. Bombay Sapphire® Imagination Series
    3. BMW Films: The Hire
    4. CMO.com by Adobe
    5. The LEGO® Movie
    6. Chipotle The Scarecrow
    7. Pepsi Max: Unbelievable #LiveForNow
    8. Patagonia Worn Wear
    9. Oreo Fanatic Snack Hack
    10. Chipotle’s Farmed and Dangerous
    11. Carequinhas Bald Cartoons

    Thank you to all of the inspirational people and brands that made this possible. If you'd like to contribute to the report please contact justin@bobcm.net

    For more great video examples of branded content please visit our YouTube channel www.youtube.com/brandedcontentma
  • Be Inspired Series (#4) Recorded: Dec 12 2014 4 mins
    Various
    This is the latest in our BCMA ‘Be Inspired Series’ video which showcases the best of branded content from around the globe. The campaigns featured in our showreel including the incredible Lego Movie.

    The reel includes the following brands in order of appearance:-

    1.The Lego Movie
    2.Oreo ‘Lick Race’
    3.Intermarche ‘Inglorious Fruits & Vegetables’
    4.GRAACC Children’s Cancer Charity ‘Bald Cartoons’
    5.Red Bull - Danny Macaskill ‘The Ridge’
    6.Times of India/yatra.com ‘Passion Trails’

    Thank you to all of the inspirational people and brands that made this possible.

    For more great video examples of branded content please visit our YouTube channel

    www.youtube.com/brandedcontentma
  • Be Inspired Series (#3) Recorded: Oct 20 2014 4 mins
    Various
    This is the latest in our BCMA ‘Be Inspired Series’ which showcases the best of branded content from around the globe. The campaigns featured in our latest showreel include Johnnie Walker Blue Label film featuring Jude Law in 'The Gentleman's Wager'.

    The reel includes the following brands in order of appearance:-

    Johnnie Walker Blue Label 'The Gentleman's Wager', Robinson's Squash'd 'Zero G', Imperial War Museum 'Flight of the Stories', Tim Horton's '#TimsDarkExperiment', UBS 'Never Giving Up', Toyota 'Swagger Waggon ft. Busta Rhymes', Cisco 'City of Tomorrow', GE 'How Much Science Can You Fit Into 6 Seconds'.

    Thank you to all of the inspirational people and brands that made this possible.

    If you would like to join the BCMA please visit http://www.thebcma.info/membership/
  • Be Inspired Series (#2) Recorded: Jul 2 2014 3 mins
    Various
    The BCMA ‘Be Inspired Series’ showcases the best of branded content from around the globe. The campaigns featured in our latest show reel include recent ‘Gold’ winners from the Cannes Lions, i.e. Chipotle and Samsung.

    The reel includes the following brands:-

    The incredible ‘Volvo Splits’ featuring Jean Claude Van Damme, Nike’s ‘The Last Game’, M&S Collection ‘Best of British’, Chipotle ‘Scarecrow’ game for tablet and mobile device developed to tackle the issue of processed food, Chivas ‘Mashtun’ parlour games app for grown-ups dinner parties, Unilever’s Surf bespoke content created featuring Joey from TOWIE, Boost Mobile (Australia) ‘How to Stay Alive’ zombie movies, Sony Xperia Z v The Northern Lights ‘Making the Colour of Sound’ and finally that selfie from the Oscars brought to you by Samsung (it didn’t happen by accident!)

    Thank you to all of the inspirational people and brands that made this possible.
  • How Can We Define Branded Content? Recorded: Jul 1 2014 12 mins
    Andrew Canter, CEO, BCMA
    This is a presentation given at the Ipsos MORI 'Ask the audience: A 360 view on branded content' which took place in London.

    Whilst branded content is not new, it is undoubtedly growing in profile, investment and importance. As competition for attention heightens, branded content offers exciting opportunity to cut through, build awareness, engage audiences and influence brand relationships, through integration and association with content that target audiences choose to consume. However, although huge progress has been made to better understand the impact and implications of branded content, it remains a subject of interest to many, but truly understood by few.
  • The Future of Branded Content - Vox Pops Recorded: Mar 31 2014 12 mins
    Various
    At the BCMA's launch of the Best of Branded Content Marketing (BOBCM) eBook we asked industry experts to give us their thoughts on the future direction of branded content over the next five years. It was a great event, well attended and our host at DigitasLBi were amazing.
  • Be Inspired Series (#1) Recorded: Dec 9 2013 5 mins
    Various
    The BCMA ‘Be Inspired Series’ showcases the best of branded content from around the globe.

    The reel includes the following brands:-

    Corning 'A Day Made of Glass'; Perrier 'Le Club'; Heineken 'The Entrance'; Chipotle 'The Scarecrow'; Cartier 'Winter Tale'; Dulux 'Let's Colour'; Chanel 'The Tale of a Fairy'; Coke Zero 'A Step From Zero'; Prada 'A Therapy'; DuPont 'Horizons'; Intel/Toshiba 'The Beauty Inside'; McLaren 'Tooned'; Metro Trains 'Dumb Ways To Die'; Dove 'Real Beauty Sketches'; IBM 'A Boy and His Atom'; Red Bull 'Stratos - Freefall from Space'

    Thank you to all of the inspirational people and brands that made this possible.
  • Golden Drum 2013 Interview: Andrew Canter, CEO, BCMA Recorded: Oct 10 2013 5 mins
    Andrew Canter, CEO, BCMA
    Andrew is amongst the leading practitioners in branded content and has over twenty five years experience working in marketing communications.

    He founded contentworx in 2004, the branded content specialist offering clients advice on developing branded content led marketing strategies. He has worked on major high profile branded content campaigns during this time and is pushing the boundaries in this area with leading brands and agencies, including Saatchi and Saatchi. Brands include Orange, Intel, Mercedes, SonyEricsson, Microsoft and Camelot (National Lottery).

    As CEO of the global trade body, BCMA (Branded Content Marketing Association), he leads the organisation which is designed to bring together and benefit a broad spectrum of content creators and owners. He has been instrumental in developing the contentmonitor evaluation system which is set to become the industry standard. Andrew has been spearheading the development of BCMA chapters across the globe.

    He is also an integral part of the team that has launched Global Living Brands to create value for talent and brands through content. He contributes to the advertising industry by lecturing at Bournemouth University and West Herts College. He has appeared on BBC News, CNBC and Bloomberg and is regularly quoted in the National and Trade Press on key industry issues.

    Andrew is married with three young children. He is mad about Watford FC and all things horological. He is a Liveryman of the Worshipful Company of Clockmakers and has been awarded the Freedom of the City of London.
  • Golden Drum 2013 Interview: Claire Heys, Director, Commercial Brand Partnerships Recorded: Oct 10 2013 5 mins
    Claire Heys, Director, Commercial Brand Partnerships ITV
    Claire is one of the UK's leading practitioners at the forefront of advertiser related content deals over the last 10 years, having shaped content strategies forwww.very.co.uk, Morrisons, Camelot, Orange, General Mills, The British Army, Waitrose, Levi's, Nintendo, Australia Tourism, Aquafresh and Ocado.

    Claire joined ITV in July this year to head up all commercial brand partnerships within Brand Extensions, a role that comprises brand partnerships, licensing, sales promotions, live events, consumer products and merchandising. Her role is to add value to ITV's commercial sales deals and drive strategies to commercialise IP from ITV Studios owned properties - I'm A Celebrity, Dancing on Ice, Saturday Night Takeaway, Coronation Street and The Big Reunion and third party TV brands Splash, Alan Titchmarsh and Downton Abbey.

    She recently moved over from Endemol UK, where she ran all commercial activity around The Money Drop, Big Brother, Deal or No Deal, Superscrimpers, Ready Steady Cook, I can cook and Pointless.

    Going back further, Claire was Controller of Commercial Partnerships at Virgin Media Television and UKTV. Her role was the first time a UK broadcaster had hired someone specifically to work in the area of branded content. And previous to that she was Head of Business Development for Initial, part of Endemol UK.

    Claire has international TV experience as she spent four years in Hong Kong as the Channel Manager of Channel [V], STAR TV's music channel.
Branded Content for Practitioners by Practitioners
The BCMA is the trade body for branded content and is designed to bring together and benefit a broad spectrum of content creators and owners including organisations from the advertising, brand development, sponsorship, media, broadcasting, programming and entertainment industries.

The BCMA strives to promote and grow the branded content market to the wider audience. Launched on October 2nd, 2003 the BCMA is now an international body with members throughout Europe, Australia, Asia and the US.

The BCMA (Branded Content Marketing Association) encompasses members spanning world leading brands, broadcasters, filmmakers, studios, producers, advertising agencies, media planners, publishers, games and music producers.

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  • Title: The Future of Branded Content - Vox Pops
  • Live at: Mar 31 2014 8:35 am
  • Presented by: Various
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