BCMA Chapter's Global View - Branded Content Day (1)

Nemorin Film & Video, in partnership with the Branded Content Marketing Association (BCMA) and The Drum, organised a one-day celebration of all things branded content at the Curzon Soho, London on 20 November. Branded Content Day showcased the best branded content from around the world, from print to film and everything in between, including screenings and insights from many of the best practitioners in the industry today. Topics will include technology, return on investment (ROI), the broadcast/branded content crossover, print publishing and much more.

We hear from BCMA Chapters around the world for the latest trends in branded content in their markets and why they love branded content.

For more information see https://brandedcontentday.com

This is the latest in our BCMA ‘Be Inspired Series’ video which showcases the best of branded content from around the globe. The campaigns featured in our showreel including the incredible Lego Movie.

The reel includes the following brands in order of appearance:-

1.The Lego Movie
2.Oreo ‘Lick Race’
3.Intermarche ‘Inglorious Fruits & Vegetables’
4.GRAACC Children’s Cancer Charity ‘Bald Cartoons’
5.Red Bull - Danny Macaskill ‘The Ridge’
6.Times of India/yatra.com ‘Passion Trails’

Thank you to all of the inspirational people and brands that made this possible.

For more great video examples of branded content please visit our YouTube channel

www.youtube.com/brandedcontentma

This is the latest in our BCMA ‘Be Inspired Series’ which showcases the best of branded content from around the globe. The campaigns featured in our latest showreel include Johnnie Walker Blue Label film featuring Jude Law in 'The Gentleman's Wager'.

The reel includes the following brands in order of appearance:-

Johnnie Walker Blue Label 'The Gentleman's Wager', Robinson's Squash'd 'Zero G', Imperial War Museum 'Flight of the Stories', Tim Horton's '#TimsDarkExperiment', UBS 'Never Giving Up', Toyota 'Swagger Waggon ft. Busta Rhymes', Cisco 'City of Tomorrow', GE 'How Much Science Can You Fit Into 6 Seconds'.

Thank you to all of the inspirational people and brands that made this possible.

If you would like to join the BCMA please visit http://www.thebcma.info/membership/

The BCMA ‘Be Inspired Series’ showcases the best of branded content from around the globe. The campaigns featured in our latest show reel include recent ‘Gold’ winners from the Cannes Lions, i.e. Chipotle and Samsung.

The reel includes the following brands:-

The incredible ‘Volvo Splits’ featuring Jean Claude Van Damme, Nike’s ‘The Last Game’, M&S Collection ‘Best of British’, Chipotle ‘Scarecrow’ game for tablet and mobile device developed to tackle the issue of processed food, Chivas ‘Mashtun’ parlour games app for grown-ups dinner parties, Unilever’s Surf bespoke content created featuring Joey from TOWIE, Boost Mobile (Australia) ‘How to Stay Alive’ zombie movies, Sony Xperia Z v The Northern Lights ‘Making the Colour of Sound’ and finally that selfie from the Oscars brought to you by Samsung (it didn’t happen by accident!)

Thank you to all of the inspirational people and brands that made this possible.

This is a presentation given at the Ipsos MORI 'Ask the audience: A 360 view on branded content' which took place in London.

Whilst branded content is not new, it is undoubtedly growing in profile, investment and importance. As competition for attention heightens, branded content offers exciting opportunity to cut through, build awareness, engage audiences and influence brand relationships, through integration and association with content that target audiences choose to consume. However, although huge progress has been made to better understand the impact and implications of branded content, it remains a subject of interest to many, but truly understood by few.

The BCMA ‘Be Inspired Series’ showcases the best of branded content from around the globe.

The reel includes the following brands:-

Corning 'A Day Made of Glass'; Perrier 'Le Club'; Heineken 'The Entrance'; Chipotle 'The Scarecrow'; Cartier 'Winter Tale'; Dulux 'Let's Colour'; Chanel 'The Tale of a Fairy'; Coke Zero 'A Step From Zero'; Prada 'A Therapy'; DuPont 'Horizons'; Intel/Toshiba 'The Beauty Inside'; McLaren 'Tooned'; Metro Trains 'Dumb Ways To Die'; Dove 'Real Beauty Sketches'; IBM 'A Boy and His Atom'; Red Bull 'Stratos - Freefall from Space'

Thank you to all of the inspirational people and brands that made this possible.

Andrew is amongst the leading practitioners in branded content and has over twenty five years experience working in marketing communications.

He founded contentworx in 2004, the branded content specialist offering clients advice on developing branded content led marketing strategies. He has worked on major high profile branded content campaigns during this time and is pushing the boundaries in this area with leading brands and agencies, including Saatchi and Saatchi. Brands include Orange, Intel, Mercedes, SonyEricsson, Microsoft and Camelot (National Lottery).

As CEO of the global trade body, BCMA (Branded Content Marketing Association), he leads the organisation which is designed to bring together and benefit a broad spectrum of content creators and owners. He has been instrumental in developing the contentmonitor evaluation system which is set to become the industry standard. Andrew has been spearheading the development of BCMA chapters across the globe.

He is also an integral part of the team that has launched Global Living Brands to create value for talent and brands through content. He contributes to the advertising industry by lecturing at Bournemouth University and West Herts College. He has appeared on BBC News, CNBC and Bloomberg and is regularly quoted in the National and Trade Press on key industry issues.

Andrew is married with three young children. He is mad about Watford FC and all things horological. He is a Liveryman of the Worshipful Company of Clockmakers and has been awarded the Freedom of the City of London.

Claire is one of the UK's leading practitioners at the forefront of advertiser related content deals over the last 10 years, having shaped content strategies forwww.very.co.uk, Morrisons, Camelot, Orange, General Mills, The British Army, Waitrose, Levi's, Nintendo, Australia Tourism, Aquafresh and Ocado.

Claire joined ITV in July this year to head up all commercial brand partnerships within Brand Extensions, a role that comprises brand partnerships, licensing, sales promotions, live events, consumer products and merchandising. Her role is to add value to ITV's commercial sales deals and drive strategies to commercialise IP from ITV Studios owned properties - I'm A Celebrity, Dancing on Ice, Saturday Night Takeaway, Coronation Street and The Big Reunion and third party TV brands Splash, Alan Titchmarsh and Downton Abbey.

She recently moved over from Endemol UK, where she ran all commercial activity around The Money Drop, Big Brother, Deal or No Deal, Superscrimpers, Ready Steady Cook, I can cook and Pointless.

Going back further, Claire was Controller of Commercial Partnerships at Virgin Media Television and UKTV. Her role was the first time a UK broadcaster had hired someone specifically to work in the area of branded content. And previous to that she was Head of Business Development for Initial, part of Endemol UK.

Claire has international TV experience as she spent four years in Hong Kong as the Channel Manager of Channel [V], STAR TV's music channel.