BCMA Chapter's Global View - Branded Content Day (2)

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About this talk

Nemorin Film & Video, in partnership with the Branded Content Marketing Association (BCMA) and The Drum, organised a one-day celebration of all things branded content at the Curzon Soho, London on 20 November. Branded Content Day showcased the best branded content from around the world, from print to film and everything in between, including screenings and insights from many of the best practitioners in the industry today. Topics will include technology, return on investment (ROI), the broadcast/branded content crossover, print publishing and much more. We hear from BCMA Chapters around the world for the latest trends in branded content in their markets and why they love branded content. For more information see https://brandedcontentday.com

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The BCMA is the leading global member association promoting the value of branded content. It is designed for anyone involved in branded content. Through best practice it leads the debate on what makes great branded content and how brands, producers, agencies, platforms, media owners, publishers and influencers can engage audiences for maximum benefit and payback. Through its referral programme the BCMA helps members attract new revenue opportunities. Our members include world leading brands, agencies, production companies, influencers, publishers and platforms. We invest in groundbreaking research and have developed a proprietary effectiveness measurement tool with our global partner Ipsos MORI.