Banks Gone Digital: Card Analytics - A Webinar on How to Use ‘Em

Presented by

Kambiz Asrar Haghighi, Marc Borbas

About this talk

Credit and debit card transactions are one of the richest sources of customer analytics data in the banking and financial services field. But this data is commonly under-utilized. During this webinar, we will take a look at the value of card transaction data, and share some custom-built visualizations designed to help you: - Track card performance across all banking channels (POS, ATM, Branch, Online and Mobile) - Detect fraudulent card usage trends and EMV fallback issues - Understand customer card usage and cross-channel behavior - Reduce card program cannibalization - Analyze merchant and merchant category influencers on your card portfolio and know where revenues are coming from

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INETCO Systems Limited provides real-time transaction monitoring and analytics solutions that helps C-level executives, channel managers and IT operations teams access the transaction data and customer experience analytics they need to improve profitability, reduce operational costs and deliver an amazing omnichannel customer experience. INETCO’s proven software solutions are currently deployed in over 50 different countries. Happy INETCO partners and customers include some of the world’s largest global companies spanning the banking, ATM, retail, telecommunications and payment processing markets.