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The New CMO: How One of the Most Influential C-Suite Roles is Changing

When it comes to the C-Suite, there's never been a time when the role of the CMO has changed so dramatically or been so influential.

Join host Susan Emerick of Brands Rising, and Sabrina Stoffregen, Intel Brand Strategy and Reputation manager, to discuss the changing role of the CMO, what it means for marketers, their companies and employees as well as the industry at large. The panel will explore how recent trends in technology, data, and social are forcing today's CMO to evolve and address alignment within the workforce internally, and for the consumer externally.
Recorded Dec 17 2014 49 mins
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Presented by
Susan Emerick, CEO & Founder, Brand Rising; Sabrina Stoffregen, Brand Strategy, Intel
Presentation preview: The New CMO: How One of the Most Influential C-Suite Roles is Changing

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  • Social Selling: Leveraging Social Media & Employee Advocacy to Drive Revenue Recorded: Feb 26 2015 62 mins
    Brian Fanzo , Chief Digital Strategist & Partner, BroadSuite; Martin Jones, Sr. Marketing Manager, Cox Communications
    Learn how leading organizations are engaging in social media and using new employee advocacy platforms to publish compelling content, position themselves as topic experts, identify leads and even drive acquisitions. As Employee Advocacy programs mature, companies are finding new ways to turn sales and marketing professionals into brand ambassadors. In this webinar, you will learn:

    - How these organizations and others are having success
    - Some actual best practices and secrets to social selling
    - 5 Steps to launching your own employee advocacy program
  • The New CMO: How One of the Most Influential C-Suite Roles is Changing Recorded: Dec 17 2014 49 mins
    Susan Emerick, CEO & Founder, Brand Rising; Sabrina Stoffregen, Brand Strategy, Intel
    When it comes to the C-Suite, there's never been a time when the role of the CMO has changed so dramatically or been so influential.

    Join host Susan Emerick of Brands Rising, and Sabrina Stoffregen, Intel Brand Strategy and Reputation manager, to discuss the changing role of the CMO, what it means for marketers, their companies and employees as well as the industry at large. The panel will explore how recent trends in technology, data, and social are forcing today's CMO to evolve and address alignment within the workforce internally, and for the consumer externally.
  • How IBM Drives ROI Through Employee Advocacy Recorded: Nov 20 2014 59 mins
    Susan Emerick, Brands Rising, Colleen Burns, IBM, Amber Armstrong, IBM
    Companies with engaged employees outperform those without by up to 202% (source: Gallup). It’s understood that employee advocacy can be an amplification tool for many departments including marketing, recruiting, sales, and branding. What’s even more compelling is the cost savings and conversion ROI that can result from a successful program.

    Susan Emerick, CEO of Brands Rising and co-author of “The Most Powerful Brand on Earth”, will be joined by two IBM thought leaders, Amber Armstrong, Program Director, Social Business and Colleen Burns, Influencer Engagement Manager, to discuss how IBM's employee advocacy program is driving productivity, earned content engagement and web traffic to IBM.com resulting in measurable ROI.

    Presented by Dynamic Signal and Brands Rising
Employee Advocacy
Dynamic Signal is the leader in employee advocacy, helping top brands partner with and leverage the social reach & influence of their employees. Their VoiceStorm platform is the only comprehensive “OS for advocacy” allowing companies to distribute, amplify and measure employee syndicated content across the web. Founded in 2010, Dynamic Signal recently raised $12MM in a Series C round ($33 million raised to date).

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  • Title: The New CMO: How One of the Most Influential C-Suite Roles is Changing
  • Live at: Dec 17 2014 6:00 pm
  • Presented by: Susan Emerick, CEO & Founder, Brand Rising; Sabrina Stoffregen, Brand Strategy, Intel
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