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How Beacons and Proximity Technology Are Shaping the Retail Industry

During this webinar, Elena Martínez, Retail Specialist at Openbravo, and Victor Gaspar, Business Country Manager for Colombia at GMV (Openbravo Certified Partner), will show how proximity technology is shaping the retail industry and how it is delivering great in-store experiences. We will explore the insights those technologies like beacons provide to the physical store personnel as well as the store management and how they enhance the customer experience. In addition, we will also present the limitations and concerns those technologies have and how you can overcome them.

What Will You Learn?
- Different proximity technology application scenarios and benefits obtained from them.
- Real success story of eBeacons technology used in the flagship office of a Spanish Retail Bank.
- How to use these technologies on top of your commerce solution.

Who Should Attend?
- Business Areas Directors
- CIOs
- IT Administrators
- Consultants
Recorded Jul 23 2015 61 mins
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Presented by
Elena Martínez, Retail Specialist at Openbravo, and Victor Gaspar, Business Country Manager for Colombia at GMV
Presentation preview: How Beacons and Proximity Technology Are Shaping the Retail Industry

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Enabling agile retailing
This Openbravo channel provides IT and business professionals information and insights about Openbravo vision and strategy for Retail. Watch our webinars to go deeper into current retail trends as well as to acquire a good understanding about our solutions for companies running substantial retail operations.

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  • Title: How Beacons and Proximity Technology Are Shaping the Retail Industry
  • Live at: Jul 23 2015 9:30 am
  • Presented by: Elena Martínez, Retail Specialist at Openbravo, and Victor Gaspar, Business Country Manager for Colombia at GMV
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