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From Clicks to Bricks: Why Physical Stores Matter Today More Than Ever

We are experiencing a growing "clicks to bricks" phenomenon, where pure e-commerce leaders are opening physical stores in an attempt to get closer to their customers and foster loyalty. During this webinar, Elena Martínez, Retail Specialist at Openbravo, will explore this concept and the challenges faced while highlighting the benefits of this strategy that is being followed by leading online retailers.

What Will You Learn?
- The motivations of pure online retailers to invest in physical stores.
- Technologies that offer the highest impact on physical stores.
- The main challenges faced in the attempt to bridge the offline with the online.

Who Should Attend?
- Business Areas Directors
- CIOs
- IT Administrators
- Consultants
Recorded Aug 6 2015 50 mins
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Presented by
Elena Martínez, Retail Specialist at Openbravo
Presentation preview: From Clicks to Bricks: Why Physical Stores Matter Today More Than Ever

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Opening retailers future
This Openbravo channel provides IT and business professionals information and insights about Openbravo vision and strategy in Retail and for specialty retailers in particular. Watch our webinars to go deeper into current topics specialty retailers are interested in as well as to acquire a good understanding about our value proposition for this type of businesses.

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  • Title: From Clicks to Bricks: Why Physical Stores Matter Today More Than Ever
  • Live at: Aug 6 2015 9:30 am
  • Presented by: Elena Martínez, Retail Specialist at Openbravo
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