From Clicks to Bricks: Why Physical Stores Matter Today More Than Ever

Presented by

Elena Martínez, Retail Specialist at Openbravo

About this talk

We are experiencing a growing "clicks to bricks" phenomenon, where pure e-commerce leaders are opening physical stores in an attempt to get closer to their customers and foster loyalty. During this webinar, Elena Martínez, Retail Specialist at Openbravo, will explore this concept and the challenges faced while highlighting the benefits of this strategy that is being followed by leading online retailers. What Will You Learn? - The motivations of pure online retailers to invest in physical stores. - Technologies that offer the highest impact on physical stores. - The main challenges faced in the attempt to bridge the offline with the online. Who Should Attend? - Business Areas Directors - CIOs - IT Administrators - Consultants

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This Openbravo channel provides business professionals information and insights about Openbravo vision and strategy to help retail and restaurant chains accelerate their unified commerce strategies. Watch our webinars to go deeper into current industry trends as well as to acquire a good understanding on our solutions. Openbravo is a DL Software group company.