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Pricing Power: Optimize Retail Promotions for Competitive Advantage

Retailers face intense competition for a decreasing share of the customer's wallet and the challenges are even more acute in markets that are deflationary. Promotions now play an increasingly important role in growing sales but an excessive dependence on deep and broader discounts and promotions can damage not only the bottom line but also the brand.

What Will You Learn?
In this webinar, we highlight some of the trends that are driving the increased use of promotions and discounts in retailing. We explain how information technology can help retailers develop "smarter" promotional and discount strategies. These seek to influence customer behavior and boost loyalty instead of simply generating a short-lived sales boost or clearing inventories.

Who Should Attend?
Roles with business responsibility in business processes in the Retail industry, for instance, Marketers, Store Managers, CIOs, CMOs, Merchandise Managers, etc.
Recorded Jun 9 2016 40 mins
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Presented by
Geoff Nairn, Enterprise Solutions Specialist at Openbravo
Presentation preview: Pricing Power: Optimize Retail Promotions for Competitive Advantage

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  • Demo for Retailers: Demand Forecasting & Inventory Planning-Openbravo & frePPLe Dec 15 2016 10:30 am UTC 60 mins
    Geoff Nairn, Hicham Lahlou, Maarten Tromp
    As a follow-up to our previous webinar, "Demand Forecasting and Inventory Planning in Omnichannel Retail: Are You Ready for the Challenge?" this new webinar will examine the Openbravo-FrePPLe integration in greater detail with a practical demonstration of how the integration of both solutions helps retailers implement these critical activities successfully.
  • Demand Forecasting and Inventory Planning in Omnichannel Retail Recorded: Dec 1 2016 37 mins
    Geoff Nairn, Hicham Lahlou, Maarten Tromp
    Demand Forecasting and Inventory Planning are now critical activities for retailers that want to succeed in today’s omnichannel world. Rapid changing customer tastes and behavior, intense competition, and rising costs associated with labor, real estate and more complex fulfillment options force retailers to optimize their capacity to forecast and plan in order to improve margins while ensuring an excellent customer service.

    In this webinar we explain the main challenges facing retailers who wish to improve their current demand forecasting and inventory planning capabilities, how to assess these processes, and what best practices and initiatives they can implement to improve them. We explain the importance of advanced planning software in producing more reliable sales forecasts and optimizing the allocation of inventory in retail supply chains.
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    Technology is dramatically reshaping retailing around the globe and the transformations are most evident in emerging economies, where demographic trends, ecommerce and the shift away from traditional physical formats are creating big opportunities for both local players and multinationals. The challenge for retailers is to adopt a technology platform that adapts to the distinct characteristics of these markets in areas such as business agility, ease and speed of deployment, and cost effectiveness, while also supporting new omnichannel capabilities designed to build loyalty and satisfy heightened customer expectations.
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    Geoff Nairn, Enterprise Solutions Specialist at Openbravo
    Omnichannel fulfillment is an area where bricks-and-mortar retailers have a unique advantage over e-tailers. They can fulfill orders and handle returns from stores to reduce shipping costs and times, and capture orders in any channel, regardless of that channel’s ability to fulfill the order. To support these new cross-channel fulfillment scenarios, retailers must overhaul their IT systems and logistics to gain a single view of inventory across the entire distribution network.

    What Will You Learn?
    In this webinar we highlight how consumers' heightened expectations in an omnichannel era are forcing retailers to improve and innovate fulfillment. For example, the growth of buy online pickup in store (BOPIS) responds to consumers’ demands for convenience and instant gratification. But many retailers have struggled to do omnichannel fulfillment well, so we explain what you need to be successful in terms of technology, logistics and supply chain management.

    Who Should Attend?
    Roles with business responsibility in business processes in the Retail industry, for instance, Marketers, Store Managers, CIOs, CMOs, Logistics Managers, etc.
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    Geoff Nairn, Enterprise Solutions Specialist at Openbravo
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    What Will You Learn?
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    Who Should Attend?
    Roles with business responsibility in business processes in the Retail industry, for instance, Marketers, Store Managers, CIOs, CMOs, Merchandise Managers, etc.
  • Pricing Power: Optimize Retail Promotions for Competitive Advantage Recorded: Jun 9 2016 40 mins
    Geoff Nairn, Enterprise Solutions Specialist at Openbravo
    Retailers face intense competition for a decreasing share of the customer's wallet and the challenges are even more acute in markets that are deflationary. Promotions now play an increasingly important role in growing sales but an excessive dependence on deep and broader discounts and promotions can damage not only the bottom line but also the brand.

    What Will You Learn?
    In this webinar, we highlight some of the trends that are driving the increased use of promotions and discounts in retailing. We explain how information technology can help retailers develop "smarter" promotional and discount strategies. These seek to influence customer behavior and boost loyalty instead of simply generating a short-lived sales boost or clearing inventories.

    Who Should Attend?
    Roles with business responsibility in business processes in the Retail industry, for instance, Marketers, Store Managers, CIOs, CMOs, Merchandise Managers, etc.
  • Hands-on Demo: How e-Commerce Integration Transforms in-Store Retailing Recorded: May 25 2016 50 mins
    Geoff Nairn, Enterprise Solutions Specialist at Openbravo, and Galder Romo, Founder at SMF Consulting (Gold Partner)
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    - In this webinar we will demonstrate the fundamental features of the Openbravo Commerce Suite integration with Magento, a leading open-source e-tailing platform. In addition, we will show how retailers can easily implement omnichannel strategies by leveraging the tight integration features to gain enterprise-wide visibility of product, stock and customer data, orders and delivery information.

    Who Should Attend?
    - Roles with business responsibility in business processes in the Retail industry, for instance, Marketers, Store Managers, CIOs, CMOs, Merchandise Managers, etc.
  • Innovating Apparel and Footwear Retailing for an Omnichannel World Recorded: May 5 2016 55 mins
    Elena Martínez, Retail Specialist at Openbravo, Geoff Nairn, Enterprise Solutions Specialist at Openbravo
    The digital and physical selling environments are converging fast in the apparel and footwear sectors. As more customers see omnichannel as the norm, retailers need to leverage new technology to address customers' heightened expectations if they do not want to risk losing sales and their most profitable customers.

    What Will You Learn?
    - In this webinar we highlight some of the trends accelerating change in the apparel and footwear sectors, and explain how existing multichannel strategies and legacy technologies struggle to adapt to today's more dynamic and complex retailing environment. We describe how an omnichannel approach can help apparel and footwear retailers address the unique challenges facing their businesses.

    Who Should Attend?
    - Roles with business responsibility in business processes in the Retail industry, for instance, Marketers, Store Managers, CIOs, CMOs, Merchandise Managers, etc.

    When Will The Webinar Take Place?
    - Thursday 5th May 2016 at 11:30 am CEST
  • Hands-on Demo: Engage and Motivate your Customers with a Loyalty Program Recorded: Apr 21 2016 59 mins
    Elena Martínez, Retail Specialist at Openbravo
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    - Key forces impacting the adoption of cloud-based retail management systems positively.
    - Benefits in areas like pricing and promotions, supply chain or IT management impacting your customer experience.
    - 7 cloud computing myths and realities about its costs (vs on-premise), legal aspects about data and disaster recovery strategies.
    - What Openbravo Commerce Cloud is and the value it provides for retailers seeking a flexible retail management solution in the cloud.

    Who Should Attend?
    - Roles with business responsibility in processes regarding the shopping experience, for instance, CIO, CMO, VP of Stores, VP of Supply Chain, etc.
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    Elena Martínez, Retail Specialist at Openbravo
    Good customer service needs to be supported by next generation point-of-sale that empowers employees with stock visibility, customer information, rich product search or mobile capabilities. During this webinar, Elena Martínez, Retail Specialist at Openbravo, will show you all these capabilities through a hands-on demonstration of the Openbravo Commerce Suite latest release, which helps retailers enhance the in-store customer experience.

    What Will You Learn?
    - How our latest Store Solution features deliver speed and convenience.
    - Operations that do not require having to change the user interface for their complete in-store management.
    - Cross-store stock visibility considering reservations.
    - Fraud prevention enhancements.
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    Who Should Attend?
    - Retail Marketers
    - Retail Business Areas Directors
    - Retail CIOs
    - Retail IT Administrators
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  • Top Disruptive Retail Trends that Dominated 2015. What to Expect of 2016? Recorded: Dec 17 2015 59 mins
    Gunendra Patil, VP of Retail & Travel Industry Head at Happiest Minds, and Elena Martínez, Retail Specialist at Openbravo
    The end of the year is approaching and it is time to see what happened during this year in the Retail space and most important what are the trends that will come in 2016.

    As we have seen during 2015, today shopping is social and mobile is the medium. We have read a lot about the so-called seamless experience as channels are transparent for customers. Successful retailers are true omnichannel organizations that deliver great experiences to their customers among channels smoothly. That is why they have been, and will continue to put their efforts into processes like store fulfilment, inventory accuracy, data integration across channels, multi-channel loyalty systems, and in-store technology like RFID or beacons.

    We will talk about these and other trends of 2015 in the last webinar of the year, while opening the door to the new retail trends that are coming for 2016.

    What Will You Learn?
    - Overall view of the year: what happened in 2015?
    - Key priority spending and coming trends for 2016

    Who Should Attend?
    - Retail CIOs
    - Retail Business Areas Directors
    - Retail IT Administrators
    - Retail Consultants
  • Top Benefits of a Mobile-enabled and Cloud-ready Store Solution Recorded: Nov 19 2015 62 mins
    Marco de Vries, CEO at Openbravo, and Joy Deep Tiwary, Head of IT at Decathlon Sports India
    As a continuation of our webinar series “Retail Transformation for CIOs”, we present to you this new webinar called “Top Benefits of a Mobile-enabled and Cloud-ready Store Solution”, including an exclusive interview with Decathlon Sports India Head of IT by the CEO of Openbravo.

    Retail CIOs are under pressure to enable the required transformation of physical stores into a new destination for customer engagement and interaction that supports the retailer omnichannel strategy. This transformation provides business opportunities but also creates new requirements that can be addressed by means of these types of store solutions, which are being increasingly adopted by leading retailers worldwide.

    What will you learn?
    - How the adoption of mobile store solutions can help to enhance customer experience by empowering store associates and delivering improved customer service
    - How a cloud-ready store solution can dramatically simplify the in-store IT infrastructure for higher business agility and flexibility
    - The experience of Decathlon Sports India going mobile in the stores with Openbravo and their plans for the future

    Who should attend?
    - Retail CIOs
  • How to Implement Architecture to Support Omnichannel Services Recorded: Oct 8 2015 61 mins
    Salil Godika Chief Strategy & Marketing Office at Happiest Minds and Ismael Ciordia, Chief Technology Officer at Openbravo.
    Omnichannel is at the heart of today's Retail Transformation. However, most retail CIOs still struggle to redesign their technology frameworks to serve today's multichannel connected customer and support a growing number of new ways to shop. Lack of an omnichannel strategy, rigid legacy systems not allowing to leverage the benefits of cloud and mobile technologies, non-single view of customers across channels or lack of inventory visibility across enterprise to support distributed order management capacity are only some of the key challenges retail CIOs are facing.

    This webinar will be conducted by Ismael Ciordia, Chief Technology Officer at Openbravo, Salil Godika, Chief Strategy & Marketing Officer and Industry Group Head at Happiest Minds and introduced by Xavier Places, Product Marketing Director at Openbravo.

    What Will You Learn?
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    - Which technologies to evaluate, including PIM, OMS, Cloud, m-POS or Big Data.
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    - A summary of the main conclusions of the Happiest Minds' report "The State of Omnichannel Retail in the US 2015" .

    Who Should Attend?
    - CIOs
    - Business Areas Directors
    - IT Administrators
    - Consultants

    Register for this webinar and receive a FREE eBook "The State of Omnichannel Retail in the US 2015"!
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    Elena Martínez, Retail Specialist at Openbravo
    We are experiencing a growing "clicks to bricks" phenomenon, where pure e-commerce leaders are opening physical stores in an attempt to get closer to their customers and foster loyalty. During this webinar, Elena Martínez, Retail Specialist at Openbravo, will explore this concept and the challenges faced while highlighting the benefits of this strategy that is being followed by leading online retailers.

    What Will You Learn?
    - The motivations of pure online retailers to invest in physical stores.
    - Technologies that offer the highest impact on physical stores.
    - The main challenges faced in the attempt to bridge the offline with the online.

    Who Should Attend?
    - Business Areas Directors
    - CIOs
    - IT Administrators
    - Consultants
  • How Beacons and Proximity Technology Are Shaping the Retail Industry Recorded: Jul 23 2015 61 mins
    Elena Martínez, Retail Specialist at Openbravo, and Victor Gaspar, Business Country Manager for Colombia at GMV
    During this webinar, Elena Martínez, Retail Specialist at Openbravo, and Victor Gaspar, Business Country Manager for Colombia at GMV (Openbravo Certified Partner), will show how proximity technology is shaping the retail industry and how it is delivering great in-store experiences. We will explore the insights those technologies like beacons provide to the physical store personnel as well as the store management and how they enhance the customer experience. In addition, we will also present the limitations and concerns those technologies have and how you can overcome them.

    What Will You Learn?
    - Different proximity technology application scenarios and benefits obtained from them.
    - Real success story of eBeacons technology used in the flagship office of a Spanish Retail Bank.
    - How to use these technologies on top of your commerce solution.

    Who Should Attend?
    - Business Areas Directors
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    - IT Administrators
    - Consultants
  • Readying Retailers for Omnichannel Fulfilment Recorded: Jul 16 2015 63 mins
    Xavier Places, Product Marketing Director at Openbravo
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    - How to prepare your business for truly omnichannel fulfilment.

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    - Supply Chain Director/Manager
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    - IT Director/Manager
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    What Will You Learn?
    - Key drivers of our mid and long-term product roadmap.
    - New features and innovations that will be developed in our products during the next years.

    Who Should Attend?
    - CIOs
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    What Will You Learn?
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    - How to manage complex and dynamic metered billing across diverse customers with Openbravo.
    - How to ensure billing integration with multiple back-office systems and hardware.
    - How to reduce your time-to-market with new products and monetization models with Openbravo.
    - The case of a multinational tech giant, who decided to implement the Openbravo Subscription and Recurring Billing solution to manage a 1.2Bn USD cloud subscription business.

    Who Should Attend?
    - Business Areas Directors
    - CIOs
    - IT Administrators
    - Consultants
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    Elena Martínez, Retail Specialist at Openbravo
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    What Will You Learn?
    - How to address the retail industry trends as well as retailers' and customers' demands with a modern store solution.
    - Examples of specific features included in the latest product release from Q2.

    Who Should Attend?
    - Business Areas Directors
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The Openbravo channel provides IT and Business professionals information and insights about Openbravo Commerce and Business suites and Openbravo vision about the midsize market. We will help you to acquire a good understanding about our value proposition but also discuss about some of the hottest challenges that industries like Retail are facing in this new consumerization and digitalization age and how these are impacting business management solutions.

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  • Title: Pricing Power: Optimize Retail Promotions for Competitive Advantage
  • Live at: Jun 9 2016 9:30 am
  • Presented by: Geoff Nairn, Enterprise Solutions Specialist at Openbravo
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