How to put the customer first with a service-oriented retail strategy

Presented by

Geoff Nairn

About this talk

Customers increasingly look to retailers to go beyond simply selling products by also offering experiences and services for their lifestyles. Retailers that can successful deliver a more service-oriented retail strategy stand to benefit in several ways. They can increase profitability and wallet share by offering higher-margin services, and they reinforce brand loyalty using service as a differential factor that is difficult for rivals to reproduce.

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