The Omnichannel Approach: Is It Already Outdated?

The answer to the question is clearly “No” and even though we hear the term omnichannel a lot in retailing, the reality is that very few retailers have been able to advance their omnichannel strategy as quickly as they would like. Most of the growth retail is coming from digital, so a retailer that cannot optimize digital commerce as a growth channel has a bleak future. Similarly, if you have yet to consolidate your channel silos, you cannot offer a joined-up customer experience that is essential for improving customer satisfaction and keeping shoppers visiting your stores.. This webinar will look at these two components of your omnichannel strategy and explain how Openbravo Commerce Cloud can help you overcome the obstacles in the path to successful omnichannel retailing.