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Boost Your Conversions: How to Use Strategic Video Marketing in the Funnel

Over 70% of B2B marketers claim that video performs better than other content for converting leads. Despite its proven effectiveness, many marketers are not strategic with their video assets and fail to use them to form a journey from prospect's initial discovery through to post-sale. The entire funnel can be used to create a content journey, it's just a matter of aligning your content especially well.

This webinar includes real-world examples from video marketing trailblazers and best practices from analysts such as Demand Metric on how to:
- Use video to fill the top of the funnel
- Analyze video engagement and guide a prospect's journey with video
- Use video to generate prospects, score leads, and close more deals
- Prove video ROI
Recorded Dec 9 2014 49 mins
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Presented by
Joe Gelata, Director of Demand Generation, Vidyard
Presentation preview: Boost Your Conversions: How to Use Strategic Video Marketing in the Funnel

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  • Boost Your Conversions: How to Use Strategic Video Marketing in the Funnel Recorded: Dec 9 2014 49 mins
    Joe Gelata, Director of Demand Generation, Vidyard
    Over 70% of B2B marketers claim that video performs better than other content for converting leads. Despite its proven effectiveness, many marketers are not strategic with their video assets and fail to use them to form a journey from prospect's initial discovery through to post-sale. The entire funnel can be used to create a content journey, it's just a matter of aligning your content especially well.

    This webinar includes real-world examples from video marketing trailblazers and best practices from analysts such as Demand Metric on how to:
    - Use video to fill the top of the funnel
    - Analyze video engagement and guide a prospect's journey with video
    - Use video to generate prospects, score leads, and close more deals
    - Prove video ROI
Webinars about video and video marketing
Learn about best practices and trends in video marketing from Vidyard, the world's leading video marketing platform.

If video is part of your marketing strategy, you need a way to measure its impact on revenue.

Vidyard can show you exactly how viewers interact with your videos. This means you can continuously improve your marketing strategy based on measurable results.

Along with hosting your video content, Vidyard reveals who’s watching your videos, and for how long with detailed viewer analytics and engagement data you can push directly into your MAP and CRM.

Transform viewers into customers today!

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  • Title: Boost Your Conversions: How to Use Strategic Video Marketing in the Funnel
  • Live at: Dec 9 2014 4:00 pm
  • Presented by: Joe Gelata, Director of Demand Generation, Vidyard
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