Using Video Content to Better Engage, Score and Qualify Leads

Presented by

Tyler Lessard, CMO, Vidyard

About this talk

Video content is a critical part of demand gen and content marketing programs, yet marketers lack the tools they need to optimize videos for conversion or track individual video viewing activities as part of lead scoring and nurturing programs. Find out how you can use video content and engagement analytics across your digital programs to improve audience engagement, conversion rates, lead scoring and qualification programs. Join this session hosted by video marketing experts to learn how to: • Use video as an integrated part of content marketing and email marketing programs • Identify individual viewers and track their viewing histories across all distribution channels • Push video viewing activity data into Marketing Automation to enhance lead scoring and qualification • Use video analytics to optimize videos for engagement and conversion • Use video strategically to generate more MQLs and convert prospects faster

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If video is part of your marketing strategy, you need a way to measure its impact on revenue. As the world’s leading video marketing platform, Vidyard can show you exactly how viewers interact with your videos. This means you can continuously improve your marketing strategy based on measurable results. Along with hosting your video content, Vidyard reveals who’s watching your videos, and for how long with detailed viewer analytics and engagement data you can push directly into your MAP and CRM. Transform viewers into customers today.