Tyler Lessard, CMO, Vidyard
Video content is a critical part of demand gen and content marketing programs, yet marketers lack the tools they need to optimize videos for conversion or track individual video viewing activities as part of lead scoring and nurturing programs. Find out how you can use video content and engagement analytics across your digital programs to improve audience engagement, conversion rates, lead scoring and qualification programs.
Join this session hosted by video marketing experts to learn how to:
• Use video as an integrated part of content marketing and email marketing programs
• Identify individual viewers and track their viewing histories across all distribution channels
• Push video viewing activity data into Marketing Automation to enhance lead scoring and qualification
• Use video analytics to optimize videos for engagement and conversion
• Use video strategically to generate more MQLs and convert prospects faster