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How to Create Video Content that Aligns with Your Buyers’ Journey

65-90% of the buying process happens before you even know a prospect exists. Which means it’s critical for your marketing collateral to help prospects through the process on their own, particularly with video.

If you join us at this webinar, you’ll learn:

• The step-by-step process that today’s buyer follows before purchase and how video can promote movement through it.
• The types of videos you can produce and where they’ll have the most impact in your buyers’ journey.
• Ways to approach your own unique buyer’s journey and questions to answer before production.
• A real-world example from Act-On of how one video is mapped to the buyer journey and what’s considered prior to production.
Recorded Mar 25 2015 49 mins
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Presented by
Joe Gelata, Director of Demand Generation, Vidyard; Rachel Rosin, Marketing Specialist Demand Generation, Act-On Software
Presentation preview: How to Create Video Content that Aligns with Your Buyers’ Journey

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  • How to Create Professional B2B Video Content (for Non-Video Producers) Recorded: Feb 15 2017 46 mins
    Jon Spenceley, Community Marketing Manager, Vidyard
    Everyone and their second cousin wants more video content; it's the medium that today's buyers crave. But not every marketer has the ability (or the funds) to sign a full production house for every video project. That's why today's savviest marketers are bringing video production in house.
    Join this webinar and learn:

    •The essential, must-have video equipment you'll need
    •Five tips for creating professional-quality videos
    •How to set up an in-office studio
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    •When to call in a video production expert
  • 8 Ways Video Can Supercharge the Bottom of Your Funnel Recorded: Feb 8 2017 36 mins
    Joe Gelata, Head of Global Revenue Operations, Vidyard
    Video is a very persuasive medium; it’s engaging and leads can use it to make their way through the entire funnel at their own pace – all you have to do is set up the content journey. At the bottom of the funnel, video can help you seal the deal when it comes to closing and can even help you post-purchase when you want to reinforce that you were the right choice.
    Join this webinar to learn:

    •8 different video types to support the BoFu
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    Whether you ask marketing, corporate comms, or HR, they’ll all tell you that live streaming is a growing part of how they do business. It's a powerful tool for connecting remote audiences to live, brand-building moments, but its power extends beyond a one-way broadcast. Learn how to master going live and keeping that engagement rolling.

    Join this webinar and learn:

    • 5 ways to use live streaming to connect with customers and employees

    • How to generate leads from live streamed footage

    • How to measure the performance of your live streams

    • What to consider when evaluating a live streaming solution
  • 5 Ways to Generate Leads with Video Recorded: Jan 17 2017 33 mins
    Joe Gelata, Head of Global Revenue Operations, Vidyard
    As video takes center stage as the content medium of choice, marketers need to take full advantage of this engaging medium for lead generation. It's no surprise, then, that top marketers are using video as part of their demand gen efforts to drive even more leads (not to mention a 19% lower cost per lead!).

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    • The two approaches to generate leads with video
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  • Get More from Your Content with Interactive Video Recorded: Jul 13 2015 40 mins
    Seth Lieberman and Jon Spenceley
    Video has been engaging and delighting audiences for years, but often it’s a one-way conversation. Interactive video content not only engages your viewers but allows you to collect better data on your audience to score, nurture, and segment prospects for more powerful video results.

    Interactive videos engage viewers for longer with completion rates nearing 90% compared to Forrester's reported 50% for linear videos


    Join Seth Lieberman and Jon Spenceley in this on-demand webinar and learn:

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  • Simple Techniques to Drive more Landing Page Conversions with Video Recorded: Jun 5 2015 58 mins
    Vidyard & Unbounce
    Adding video to landing pages can increase conversions by up to 80%. And since many marketers are on a constant lookout for ways to drive more campaign leads, Oli Gardner and Jon Spenceley will share actionable tips for page design and video-specific techniques to do just that.
  • Top 5 Ways to Use Video to Drive Marketing Results Recorded: Apr 27 2015 55 mins
    Jon Spenceley, Marketing Manager, Vidyard
    Video is the increasingly the preferred medium for content consumption ... even for B2B marketing content.

    Join us in this webinar and learn how to:

    • Improve your web presence and drive SEO with video
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  • How to Create Video Content that Aligns with Your Buyers’ Journey Recorded: Mar 25 2015 49 mins
    Joe Gelata, Director of Demand Generation, Vidyard; Rachel Rosin, Marketing Specialist Demand Generation, Act-On Software
    65-90% of the buying process happens before you even know a prospect exists. Which means it’s critical for your marketing collateral to help prospects through the process on their own, particularly with video.

    If you join us at this webinar, you’ll learn:

    • The step-by-step process that today’s buyer follows before purchase and how video can promote movement through it.
    • The types of videos you can produce and where they’ll have the most impact in your buyers’ journey.
    • Ways to approach your own unique buyer’s journey and questions to answer before production.
    • A real-world example from Act-On of how one video is mapped to the buyer journey and what’s considered prior to production.
  • Using Video Content to Better Engage, Score and Qualify Leads Recorded: Jan 21 2015 45 mins
    Tyler Lessard, CMO, Vidyard
    Video content is a critical part of demand gen and content marketing programs, yet marketers lack the tools they need to optimize videos for conversion or track individual video viewing activities as part of lead scoring and nurturing programs. Find out how you can use video content and engagement analytics across your digital programs to improve audience engagement, conversion rates, lead scoring and qualification programs.

    Join this session hosted by video marketing experts to learn how to:
    • Use video as an integrated part of content marketing and email marketing programs
    • Identify individual viewers and track their viewing histories across all distribution channels
    • Push video viewing activity data into Marketing Automation to enhance lead scoring and qualification
    • Use video analytics to optimize videos for engagement and conversion
    • Use video strategically to generate more MQLs and convert prospects faster
  • How to Supercharge Your Lead Scoring with Video Recorded: Jan 20 2015 19 mins
    Joe Gelata, Director of Demand Generation, Vidyard
    As a modern Demand Generation professional you’re on a never-ending hunt for new engagement attributes to enhance your lead scoring model and better qualify leads for Sales. With the ability to increase purchase likelihood by 85%, video consumption is the next attribute to add to your scoring arsenal.

    In this webinar we’ll discuss how you can feed a leads video viewing history into your MAP and how to configure your system with the following video lead scoring models:
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  • Boost Your Conversions: How to Use Strategic Video Marketing in the Funnel Recorded: Dec 9 2014 49 mins
    Joe Gelata, Director of Demand Generation, Vidyard
    Over 70% of B2B marketers claim that video performs better than other content for converting leads. Despite its proven effectiveness, many marketers are not strategic with their video assets and fail to use them to form a journey from prospect's initial discovery through to post-sale. The entire funnel can be used to create a content journey, it's just a matter of aligning your content especially well.

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The Video Platform for Business - Turn your viewers into customers!
If video is part of your marketing strategy, you need a way to measure its impact on revenue.

As the world’s leading video marketing platform, Vidyard can show you exactly how viewers interact with your videos. This means you can continuously improve your marketing strategy based on measurable results.

Along with hosting your video content, Vidyard reveals who’s watching your videos, and for how long with detailed viewer analytics and engagement data you can push directly into your MAP and CRM.

Transform viewers into customers today.

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  • Title: How to Create Video Content that Aligns with Your Buyers’ Journey
  • Live at: Mar 25 2015 6:00 pm
  • Presented by: Joe Gelata, Director of Demand Generation, Vidyard; Rachel Rosin, Marketing Specialist Demand Generation, Act-On Software
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