5 Ways to Generate Leads with Video

Presented by

Joe Gelata, Head of Global Revenue Operations, Vidyard

About this talk

As video takes center stage as the content medium of choice, marketers need to take full advantage of this engaging medium for lead generation. It's no surprise, then, that top marketers are using video as part of their demand gen efforts to drive even more leads (not to mention a 19% lower cost per lead!). Using real-world examples, this webinar will detail: • The two approaches to generate leads with video • Five ways to generate leads with video and when to use each • Best practices for generating the best quality leads • How to tailor your lead gen activities based on funnel stage

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If video is part of your marketing strategy, you need a way to measure its impact on revenue. As the world’s leading video marketing platform, Vidyard can show you exactly how viewers interact with your videos. This means you can continuously improve your marketing strategy based on measurable results. Along with hosting your video content, Vidyard reveals who’s watching your videos, and for how long with detailed viewer analytics and engagement data you can push directly into your MAP and CRM. Transform viewers into customers today.