8 Ways Video Can Supercharge the Bottom of Your Funnel

Presented by

Joe Gelata, Head of Global Revenue Operations, Vidyard

About this talk

Video is a very persuasive medium; it’s engaging and leads can use it to make their way through the entire funnel at their own pace – all you have to do is set up the content journey. At the bottom of the funnel, video can help you seal the deal when it comes to closing and can even help you post-purchase when you want to reinforce that you were the right choice. Join this webinar to learn: •8 different video types to support the BoFu •How to map your content to different stages of the funnel •What information your potential buyers are looking for •How to connect your video marketing campaigns to ROI

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If video is part of your marketing strategy, you need a way to measure its impact on revenue. As the world’s leading video marketing platform, Vidyard can show you exactly how viewers interact with your videos. This means you can continuously improve your marketing strategy based on measurable results. Along with hosting your video content, Vidyard reveals who’s watching your videos, and for how long with detailed viewer analytics and engagement data you can push directly into your MAP and CRM. Transform viewers into customers today.