How to Create Professional B2B Video Content (for Non-Video Producers)

Presented by

Jon Spenceley, Community Marketing Manager, Vidyard

About this talk

Everyone and their second cousin wants more video content; it's the medium that today's buyers crave. But not every marketer has the ability (or the funds) to sign a full production house for every video project. That's why today's savviest marketers are bringing video production in house. Join this webinar and learn: •The essential, must-have video equipment you'll need •Five tips for creating professional-quality videos •How to set up an in-office studio •How to produce more of what your customers want, and less of what they don't •When to call in a video production expert

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If video is part of your marketing strategy, you need a way to measure its impact on revenue. As the world’s leading video marketing platform, Vidyard can show you exactly how viewers interact with your videos. This means you can continuously improve your marketing strategy based on measurable results. Along with hosting your video content, Vidyard reveals who’s watching your videos, and for how long with detailed viewer analytics and engagement data you can push directly into your MAP and CRM. Transform viewers into customers today.