Trend Talks: Master Data as the Foundation for Digital Transform

Presented by

Scott Taylor, The Data Whisperer, Meta Meta Consulting; Jake Freivald Vice President of Product Marketing, IBI

About this talk

Master data can be the most important data your company has. Its management is vital to building a strong foundation for integration, analysis, execution, and business value. As a data professional you face the Fourth Industrial Revolution’s convergence of megatrends around Customer 360, artificial intelligence (AI), big data, programmatic marketing, ABM, and globalization. To survive these unrelenting business pressures, it’s more critical, and strategic, than ever to “put your data to work!” Your business leaders don’t want tech talk – they want growth. Join this upcoming webinar to learn: - Three phases of digital transformation - The Four 4 'Cs' of master data structure - The Five Pillars of master data success - How to link data management to the future of your enterprise

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