Business Architecture: Gateway to Business Transformation

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Presented by

William Ulrich, Partner of BAA, Inc. and President and Cofounder of the Business Architecture Guild

About this talk

Business architecture has emerged as the essential vehicle to enable and enrich business transformation. Whether the focus is on shifting to a customer-centered business model, realigning business units to achieve new innovative strategies, or digitizing the business ecosystem, business architecture remains at the foundation of the transformative paradigm. This session will outline the role of business architecture in business transformation and walk through an approach that leverages stakeholder value-driven, capability-centered perspectives to envision and transform the business ecosystem as a whole.
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