Why Business Architecture Now, Not Later? A Lesson from Crisis Management

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Presented by

William Ulrich, President, Business Architecture Guild

About this talk

The inability to track customers, partners, accounts, agreements, and policies across complex business ecosystems triggers compliance failures and crisis management challenges that degrade brand value, undermine investor confidence, and chip away at consumer loyalty. Executives have found that efforts to address these shortcomings are more time consuming, error prone, and expensive than they could have imagine. Ironically, these same executives either refuse to sponsor business architecture efforts or are forcing business architecture proponents to “prove” its value on small scale, narrowly defined initiatives. This BrightTALK discusses crisis response challenges at a major financial institution and the role business architecture should play in addressing a variety of related scenarios across a multitude of industry sectors.

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