Name: Marketing operational excellence: Planning to performance
Start: 2016-04-19T16:30:00Z
End: 2016-04-19T17:26:54.000Z
Location: BrightTALK
Rating: 4.8

Anaplan is the enterprise planning cloud company for Sales, Marketing, Finance, HR, and Supply Chain. Anaplan brings together an unrivaled planning and modeling engine, collaboration in the cloud, and a simple interface for business users. Anaplan customers can choose from over 100 pre-built planning apps from the Anaplan App Hub, or easily build their own apps.

Join Prakash Hariharan—former Director of Go-To-Market Financial Systems at McAfee Intel Security and now Senior Director of Global Customer Success at Anaplan—to hear his practical tips for optimizing the business process and systems behind achieving an accurate incentive compensation and quota management process.

Tips for aligning business process and systems to support quota & comp structure

Join Bob Slaby, former VP of Global Sales Compensation at Hewlett-Packard to discover how HP now efficiency and accurately manages its territory and quota globally.

Tips for optimizing your sales force productivity

Marketers are at the heart of digital transformation, but too many are disconnected from the business by using only emails and spreadsheets. Anaplan enables you to increase the speed and control of your marketing activities, build marketing plans and budgets aligned to corporate and sales objectives, and continuously optimize performance based on ROI and attribution data.

Increase the efficiency and effectiveness of Marketing

Most organizations today say they practice “agile” methods, but that agility typically begins and ends with software engineering teams and doesn’t extend to areas such as finance or HR. Agile processes can be used to help organizations plan, develop their strategies, refine their budgets, and make decisions. Agility provides speed, flexibility, continuous learning, and improvement; it provides resilience in how organizations make decisions.

If your business effectively uses agile planning in software design, but isn’t yet using it more broadly, join lean evangelist Jeff Gothelf and Harvard Business Review, in partnership with Anaplan, for a live webinar that will explore the organization-wide benefits of agile planning.

Watch this webinar and walk away with an actionable understanding of:

How agile planning can be applied to all aspects of business operations, particularly the finance function
How agile planning can enormously impact the bottom line
How you can begin to apply agile planning principles and methods across your organization today
Don’t miss this opportunity to learn how your whole organization can benefit from agile planning.

Bring Agile Planning to the Whole Organization

Join the webinar to discuss five key steps to achieve marketing operational excellence, including planning, production, execution, measurement, and optimization. 

Register now.

Marketing operational excellence: Planning to performance

marketing

operations

planning

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Marketing

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Get powerful human resource management insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which HR practices and strategies have been shown to be effective in retaining and growing talent.

Human resources is intrinsically linked to business success and requires a thoughtful balance of a variety of complex issues. The human resources community on BrightTALK is made up of thousands of professionals in human resources exchanging human resources best practices and advice. Watch hundreds of on-demand webinars for immediate information or participate in upcoming live webinars and have your questions answered by respected HR thought leaders.

Human Resources

Get powerful sales management insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on the sales strategies that are generating record-breaking booking, revenue and retention numbers.

Sales

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Get powerful finance insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge that will help you to determine which financial factors build or erode value in your organization.

Finance

The accounting and finance community on BrightTALK features presentations from leading accountants and finance professionals. The accounting community includes tax planning strategies, QuickBooks webinars and other accounting webinars, while the finance community features presentations on financial capital regulations and forensic data analytics. Join the conversation by attending live financial and accounting presentations and connecting with industry thought leaders.

Marketing operational excellence: Planning to performance

Presented by

About this talk

More from this channel