Maximize #GivingTuesday: New Trends and Giving Data

Presented by

Jamie McDonald, advisor to #GivingTuesday and founder of Generosity Inc.

About this talk

#GivingTuesday giving is growing faster than overall year-end online giving, and leads to significant subsequent giving and engagement. Recently, the #GivingTuesday Data Collaborative was launched in order to explore the extensive data gathered by participating #GivingTuesday organizations to learn more about giving trends, behaviors, and motivations during this annual giving event. Learn more about the new Data Collaborative, along with other trends and tests connected to #GivingTuesday and tips for how your organization can make the most of this day of generosity.

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