Thinking Outside the Box: Using Rich Media to Increase Digital Banner Revenue

Presented by

Tutuwa Ahwoi and Olivia Hansen Malherbe of National Public Media, and Brian Benschoter of KUT and KUTX

About this talk

Revenue from digital display underwriting is a challenge. Together, Facebook and Google command over 90% of all global digital advertising revenue, with all other publishers competing for the remaining revenue. Explore the possibility of using differentiated creatives to help your station compete for digital advertising revenue and hear specific case studies and examples of stations that have successfully used rich media and creative thinking around data to grow their digital sponsorship revenue. Rated one of the most popular sessions at PMDMC19, join us for this special encore presentation.

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