During fall, 2019 on-air campaigns, we heard from several stations wondering if others had challenges meeting their fall goals. 

We surveyed stations’ experiences and the results are in. Join us to hear what we learned! We’ll also hear from a couple of survey respondents about their fall-drive experience. There will be plenty of time for questions and comments. Together, we’ll discuss how we can improve our efforts and charge forward into year-end!

Results of the Fall Drive Station Survey

Revenue from digital display underwriting is a challenge. Together, Facebook and Google command over 90% of all global digital advertising revenue, with all other publishers competing for the remaining revenue. Explore the possibility of using differentiated creatives to help your station compete for digital advertising revenue and hear specific case studies and examples of stations that have successfully used rich media and creative thinking around data to grow their digital sponsorship revenue. Rated one of the most popular sessions at PMDMC19, join us for this special encore presentation.

Thinking Outside the Box: Using Rich Media to Increase Digital Banner Revenue

Does your station have a set of core metrics that everyone agrees on, covering everything your station does? Or are your goals and success metrics siloed or out-of-date? During this PMDMC 2019 encore presentation, NPR’s Steve Mulder will share a step-by-step process to help your station define your Key Performance Indicators (KPIs), ground them within your mission and strategy, and align them with all parts of your organization. Find out what he’s learned using this process with stations and at NPR.

The Zen of KPIs: Bringing Focus to Your Organization

For many years, audience research has focused on how to engage the Millennial generation. But when a newly minted college graduate walks across the stage in 2019, he or she won't be a Millennial. That individual is a member of Gen Z. This PMDMC encore webinar will share insights on Gen Z, discuss implications for public media, and facilitate discussions to prepare stations for the incoming generation of adults. Attendees will leave armed with tangible steps to thoughtfully engage Gen Z audiences.

The New Adult: How Will Gen Z Impact Public Media?

Credit copy compliance is the number-one question sales reps and managers ask Greater Public corporate support advisors. There's a good reason; there's much at stake. First, you need to feel confident about your compliance with federal law. You also want to satisfy your client with creative and original ideas. And, you have to keep your air sounding uncluttered, intelligent, and respectful.  All in all, credit copy needs to do quite a lot!

In this webinar, Gordon Bayliss, Greater Public corporate support advisor and copy guru, will zip through copy examples to determine their legality, and, if they aren’t, he will share how to make them compliant.

Credit Copy Workshop

In 2018, as it does each year, M+R Benchmarks surveyed 135 nonprofits about their digital fundraising practices, from email to web giving to digital advertising and more. The survey gives insights into online giving among nonprofits that can serve to highlight weak spots in your own program.

Join us for a deeper examination of the trends revealed in M+R Benchmarks’ latest survey, with special emphasis on changes in donor behavior and effective online strategies. You’ll learn where your practices fall compared with national trends and you’ll identify opportunities for growth and improvement in your own digital fundraising program.

How to Beat the Average in Digital Fundraising

#GivingTuesday giving is growing faster than overall year-end online giving, and leads to significant subsequent giving and engagement. Recently, the #GivingTuesday Data Collaborative was launched in order to explore the extensive data gathered by participating #GivingTuesday organizations to learn more about giving trends, behaviors, and motivations during this annual giving event.

Learn more about the new Data Collaborative, along with other trends and tests connected to #GivingTuesday and tips for how your organization can make the most of this day of generosity.

Maximize #GivingTuesday: New Trends and Giving Data

On-air fundraising fatigue can happen to your listeners and to you and your colleagues. To deal with the fatigue, stations sometimes shorten or eliminate drives, but this isn't always best for your station's financial health. On-air drives are the foundation of public radio's membership programs and the biggest source of new givers. As you prepare for your fall drive, join us for a game-changing conversation about how to rethink on-air fundraising. This PMDMC 2019 encore presentation will give you simple ideas to leave you feeling inspired and empowered to turn more listeners into givers.

Get Reenergized About On-Air Drives

One of the major reasons major gift officers in public media do not secure large gifts is because they have very little to present to donors. This webinar addresses that problem/opportunity.

Join this continuation of one of our most popular discussions at PDMC 2019. Richard Perry, founding partner of Veritus Group and strategic partner with Greater Public in the Transformational Major Giving Pilot, will offer details on how to transform your content budget into compelling offers your major donors will support.

In addition, David Heck, Director of Philanthropy of WHYY in Philadelphia, will show you how he has begun to implement this program for his station. He will give you important and practical information on how to do it.

Having good donor offers is one of the most important strategic elements for successful major gift fundraising. Schedule yourself for this session and learn how to do it.

Packaging Your Budget into Major Donor Offers

Join us for an informative conversation about how different stations are leveraging the important fall-drive opportunity just ahead of us. We'll discuss the best messaging and pitch strategy as well as newly-available scripts and tools.  We'll also deliver insights about how to make the most effective asks for your organization's gift club. We'll help you launch the critical fall fundraising season feeling prepared and inspired.

The Fall 2019 On-Air Fundraising Kick-Off

There was a time when we only sold radio or TV underwriting, but that time has passed. And this is great news for you and your clients! Paul Jacobs will share his perspective about how radio has changed from a single medium to a multi-faceted platform, and why this is advantageous to sponsors. He’ll share recent data about consumer and advertiser behaviors. Learn how public media is better positioned than anyone to transition to this new multi-platform reality, complete with suggestions on how to communicate this to sponsors.

You Aren't in the Radio (or TV) Business Anymore

NHPR, WBUR  and WNYC have recently tested different ways of asking podcast listeners for donations. This webinar will break down the specifics of how they asked, how much they asked for, which platforms were used to collect donations, and how many donations were made. 

Learn more about podcast donation experiments with NHPR’s podcast Bear Brook, WBUR’s podcasts Circle Round and Endless Thread, as well as ongoing experiments across podcasts at WNYC. This is an encore webinar from WBUR’s BizLab.

Podcasting Donation Experiments With NHPR, WBUR and WNYC

On-air fundraising remains the foundation of public radio’s membership success and the #1 way stations acquire donors. Join us for an informed and informative conversation to help you prepare for your fiscal-year-end and fall drives. Yes, it’s time to think about your fall drive too! Learn what is and isn’t working in drives and pick up some tips on how to get more donors and raise more money.

FYE and Fall On-Air Fundraising Kick-off

As podcasting continues its explosive growth – from consolidation and investment at a national level, to new audience highs – it can be hard to keep up with the daily industry updates, not to mention the corresponding marketing and sponsorship trends. 


Whether you are already successfully selling your station’s podcast(s), or perhaps just beginning to think about monetization, it’s important to understand the evolving landscape and where public media falls within it, in order to articulate the unique value your station’s podcast inventory offers to your clients and prospects. 

In this special 30-minute webinar, National Public Media COO Bryan Moffett helps us make sense of the current national podcast sales landscape, setting the stage for continued discussions and station success sharing at the PMDMC this July.

A Guide to the Podcasting Sales Landscape

Getting new donors is a top priority for public radio. Most stations get most - if not all - of their new donors through on-air drives. But what’s the best way to get more listeners to give?  

Greater Public’s Jay Clayton will give you a plan so you’ll know exactly what to do (and what not to do) to turn more listeners into donors.

The Not-So-Secret Way to Get More Donors

Before you dive into your spring drive, join your colleagues around the country for an informed and informative discussion about how drives are performing at other stations and what strategies, tactics, messaging, and offers are working well these days. Share your experiences and tips and get some back in return. We’ll start with a quick look back on year-end drives, then take a deep dive into the spring fundraising season.

Spring 2019 On-Air Fundraising Kick-Off

Prospect research is a tool that moves your station's major giving program forward by delivering data and insight on a donor’s potential and likelihood to give, so you can be smart about how you spend your time. 

In this session you will learn the basics of what prospect research is and how you can use available data and modeling tools to reach the most promising potential major donors.

We’ll also discuss how to turn data on donors into a strategy for solicitations.

Major Giving Prospect Research: How to Apply Data-Powered Strategies

When a new donor joins with a one-time gift, you have a tremendous opportunity to grow the new connection into a deep relationship with your organization. Simple strategies to convert donors to sustainers, cultivate sustainers for an upgrade, and move sustainers towards stable payment like EFT/ACH are the best ways to start. 

This webinar will focus on these very strategies, as applied by WETA and other stations. We’ll examine WETA’s Make the Switch campaign, which used cross-channel promotion with on-air spots to switch sustainers to EFT/ACH. You’ll walk away with concrete steps to implement the same tactics in your membership program.

Converting the Converted: Strategies for Upgrading Sustainers

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