From 50 to 5,000 Accounts: Rev Up Your ABM Engine with Predictive

Presented by

Peter Isaacson, Sangram Vajre and Nipul Chokshi

About this talk

2016 is indeed the year of Account-Based Marketing (ABM). And with good reason: - 60% of those doing ABM for at least a year saw an increase in revenue - 70% found greater sales and marketing alignment through their ABM programs With metrics like these, its not surprising that many companies are already doing ABM for their top 20 to 50 accounts. However, with predictive analytics marketers are able to scale their ABM programs beyond their top 50 accounts, to their top 500 or 5000! Join this webinar to learn the following - - How deploying ABM tactics can improve the focus of your B2B marketing - The four key steps to scaling ABM at your company, using predictive analytics - How ABM innovator Demandbase leveraged predictive analytics as a part of it’s ABM strategy to achieve 75% higher close rates and 26% higher ASP Speakers: - Peter Isaacson, CMO of Demandbase - Sangram Vajre, CEO and Co-Founder of Terminus - Nipul Chokshi, Head of Product Marketing at Lattice Engines

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