AI and Data FTW: Create Winning Campaigns for your ABM Program

Presented by

Nipul Chokshi, VP of Product Marketing, Lattice Engines

About this talk

So, you’ve decided that 2017 is the year you’ll be “doing ABM.” You’ve got alignment with sales. You’ve put together a list of a few hundred (maybe even thousands) of target accounts. You’ve got a dashboard and/or report ready to measure results. Now what? Well, what kind of campaigns will you run? This webinar will walk you through several real-world examples of companies that have run winning ABM campaigns using a combination of creativity, data and AI. Join us to learn: - What targeting strategies should you pursue and how do you go about actually doing the segmentation? - Examples of sales and marketing tactics you can use to engage your targets to maximum effect - Ideas around how you can test different tactics and measure success

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