Jumpstart Account-Focused Programs with Data-Rich Campaigns

Presented by

Nipul Chokshi, VP of Product Marketing, Lattice Engines

About this talk

Data-savvy marketers are looking for ways to improve their account-focused programs, to make them scalable and more efficient. One of the best ways to do so is to utilize account-level data attributes to run targeted campaigns through marketing and sales teams. In this webinar with Lattice Engines, Dun & Bradstreet and LiveRamp you’ll learn how to: Access and use in-depth knowledge about all of your targeted accounts Drive specific data-rich campaigns that increase engagement with key accounts Enrich all marketing and sales activities with curated information on target accounts

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