With the current challenges in the property sector Paul Huxter looks to explore the how and why specialist lenders like West One are becoming more important to borrowers in today’s Buy-to-Let market. Lenders cannot solely rely on rates to support borrowers, as we see more complex cases from borrowers, specialist lenders are primed to use their criteria and USPs to differentiate and support borrowers. Understanding where the West One criteria and USPs fit in today’s market is key to finding solutions are the Buy-to-Let market evolves.