Complementing last month's webinar Optimization Explained Simply, we are presenting a Live Demonstration of Marketing Optimization performed on a challenging real marketing problem. You will see how complicated marketing optimization problems can easily be solved using a non-technical advanced analytic tool. Go beyond the use of BI tools and modeling and learn how to get even higher performance out of your marketing programs.
Paul Maiste, Ph.D will explain with an easy to follow example how to determine the optimal marketing mix and show expected performance and trade-off scenarios. Paul has over 25 years of experience using data analytics to improve business performance. Paul is the CEO of Lityx LLC an analytic software and services firm specializing in the use of predictive analytics and marketing optimization. Paul previously headed up PricewaterhouseCoopers' CRM- focused analytics and data mining practice and has also taught at Johns Hopkins.
This presentation will explain what Marketing Optimization is and how it is performed using simple, easy to understand terms and examples. The presenter is Paul Maiste who has over 25 years of experience using data analytics to improve business performance. Paul has a Ph.D in Statistics, taught at Johns Hopkins and is the CEO of Lityx LLC an analytic software and services firm specializing in the use of predictive analytics and marketing optimization. Go beyond the use of BI tools and modeling and learn how to get even higher performance out of your marketing programs.
Paul Maiste Ph.D. CEO, Lityx and Brett Mowry, Managing Partner, ESSE One Consulting
REMOVED HOUSEKEEPING ITEMS, VOTES AND QUESTIONS
Digital targeting tools, data and advanced analytics have evolved to the point where you can understand and target desirable customer segments with customized messages. See a case study and learn best practices of how to use advanced analytics to focus and personalize your digital marketing on your most desired audiences.
Lityx makes predictive analytics and optimization something marketers can now do while still offering a wide array of advanced settings for experienced analysts. Significantly increase marketing results through improved targeting and budget optimization.