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Marketing Optimization Live Demonstration

Complementing last month's webinar Optimization Explained Simply, we are presenting a Live Demonstration of Marketing Optimization performed on a challenging real marketing problem.  You will see how complicated marketing optimization problems can easily be solved using a non-technical advanced analytic tool.  Go beyond the use of BI tools and modeling and learn how to get even higher performance out of your marketing programs.
 
Paul Maiste, Ph.D will explain with an easy to follow example how to determine the optimal marketing mix and show  expected performance and trade-off scenarios.  Paul has over 25 years of experience using data analytics to improve business performance.  Paul is the CEO of Lityx LLC an analytic software and services firm specializing in the use of predictive analytics and marketing optimization.  Paul previously headed up PricewaterhouseCoopers' CRM- focused analytics and data mining practice and has also taught at Johns Hopkins.
Recorded Jun 23 2015 48 mins
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Presented by
Paul Maiste CEO | President Lityx LLC
Presentation preview: Marketing Optimization Live Demonstration

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  • Marketing Optimization Live Demonstration Recorded: Jun 23 2015 48 mins
    Paul Maiste CEO | President Lityx LLC
    Complementing last month's webinar Optimization Explained Simply, we are presenting a Live Demonstration of Marketing Optimization performed on a challenging real marketing problem.  You will see how complicated marketing optimization problems can easily be solved using a non-technical advanced analytic tool.  Go beyond the use of BI tools and modeling and learn how to get even higher performance out of your marketing programs.
     
    Paul Maiste, Ph.D will explain with an easy to follow example how to determine the optimal marketing mix and show  expected performance and trade-off scenarios.  Paul has over 25 years of experience using data analytics to improve business performance.  Paul is the CEO of Lityx LLC an analytic software and services firm specializing in the use of predictive analytics and marketing optimization.  Paul previously headed up PricewaterhouseCoopers' CRM- focused analytics and data mining practice and has also taught at Johns Hopkins.
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Advanced Analytics for Marketers
Lityx makes predictive analytics and optimization something marketers can now do while still offering a wide array of advanced settings for experienced analysts. Significantly increase marketing results through improved targeting and budget optimization.

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  • Title: Marketing Optimization Live Demonstration
  • Live at: Jun 23 2015 5:00 pm
  • Presented by: Paul Maiste CEO | President Lityx LLC
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